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MoviePass set to new beginnings as owner of Helios & Matheson Delists by Investing.com



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Investing.com – Helios and the Matheson shares were suspended on Wednesday and ended their 15-year journey as a listed company.

The suspension of the shares comes one day after Helios was delisted from Nasdaq. The shares began trading in the counter, the company said.

This may be the end of Helios and Matheson as a listed company, but it marks the start of a new chapter for its subscription business MoviePass Entertainment, which it purchased in December 201

7.

Helios and Matheson said in October last year that would spin MoviePass in an effort to separate the subscription service from the company's data analysis business.

MoviePass has been the problem child for Helios and Matheson as their $ 9.99 per month, the all-you-can-eat movie subscription model was full of trouble.

The MoviePass application was clunky, much to the customer's chagrin. A move to cut down on the number of movies customers could watch theaters using the subscription turned out to be fatal as it came at a time when rivals, including AMC (NYSE :), launched similar subscription plans.

But free from the chesses of Helios and Matheson, with discretion over their subscription plans, MoviePass is expected to adopt a simpler model to rewind subscribers.

MoviePass will adopt a bait-to-hook approach, or more appropriately bait screen with movies that MoviePass subscribers will pay to view a bid to avoid some of the previous pitfalls.

However, the road to new beginnings for MoviePass is far from smooth as the theater loses its brilliance to online streaming companies such as Netflix (NASDAQ :), according to a report.

"At $ 46 billion, global revenue (over-the-top content provided by the internet) will increase revenue in the cashier's office in 2019 when theatrical rates will come in at just under $ 40 billion," according to Ampere Anal ysis.

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