Move Over, Black Friday: These are the best deals for Singles Day 2019 available now


11/11 Global Shopping Festival, or Singles Day for short, generates more online sales than Black Friday, Cyber ​​Monday and Prime Day set together .

James Martin / CNET

Updated November 11 at 9:26 PM with the latest offers and deals for Singles Day and Veterans Day. Most expire at the end of the day.

With nearly $ 31 billion in retail sales last year alone, China's annual 24-hour 11/11 Global Shopping Festival is now bigger than Thanksgiving, Black Friday, Cyber ​​Monday and the weekend of between . Adobe Analytics predicts that this year's five-day Thanksgiving weekend will drive around $ 29 billion in retail sales, both online and in-store. So why have so few Americans even heard of Singles Day?

The story of the world's largest shopping day of the year begins with a much smaller, lonelier number – the number 1. The unofficial Chinese holiday celebrated every November 11 started as Singles Day in 1993, when students at Nanjing University in China's Jiangsu Province began to organize single parties that were meant to counteract the negative social stigma associated with loneliness. Since this was a holiday designed to bring singles together, they chose the date with the most 1 – 11/11 – to celebrate. And it only grew from there, especially after being supercharged by Chinese retailers Alibaba and JD in the recent online era – all the way down to including a gigantic Taylor Swift concert to boot.

So far, the attempt to internationalize the big shopping day has not passed – the date is Veterans Day in the United States, Armistice Day in Europe. But in the end it can come to semantics and SEO: Whether you call it Veterans Day sales, an early Black Friday sale or a Singles Day sale – a deal is it, right?

We pull together the best sales we see.

Best Singles Deals for 2019 Available Now

Urban Outfitters offers 30% off select men, women's, home, lifestyle and beauty products on the site.

Whether you call them sneakers, sneakers or tennis shoes, you can get 20% off many styles at The same goes for jackets, athletic wear and more.

Casper is the big dog in the online mattress arena, and the company offers a full 10% discount on any order that includes a mattress. Use the code COZY10.

Offer well now until November 11th.

Reebok has released a special "Singles Day Collection" and it offers up to 60% off the items there with the code SINGLE. [19659007] Offer well now until November 11.

The cosmetics retailer offers a 20% discount on purchases of $ 125 or more, and also throws in 2 additional gifts. Just use the code ARDEN1111.

Offer available now through November 13.

OK, this one is labeled on their site as an "early Black Friday sale." But anyway, it looks like you get 11% off any scooter, treadmill, elliptical machine or anything else in Horizon's inventory.

Offer good now until 11 November.

As you can tell from the discount code, this is really a Veterans Day sale that does double duty for Singles Day. But be aware that Isotones are not just gloves – the site offers many other clothing and accessories for men and women.

Offering the good now until November 11th.

Jurlique has a wide range of skin care, bath soaps and body lotion products, and the shop bends into Singles Day with 30% or more off orders of $ 45 and up with code GLOW.

Offer is valid until November 12.

Looking for sheets, bedding and bath accessories or other home clothes? Get 15% off something on the Brookline, with no minimum purchase.

Begins Sunday, 10:00 am ET, Monday, 5:00 pm 11:59. ET (8:59 pm PT).

Again, this if really a Veterans Day discount, but it is 20% off with code VET20 for the current wristwatch in Watch Station's huge collection.

Offer available now through Monday, November 11.

The advanced female wrist watch dealer offers $ 100 off their Deco Sports Watches for Singles Day.

Offer available now through Monday, November 11.

Eight Sleep Mattress Dealer eight has a high-tech mattress and temperature control system called "The Pod", and offers a $ 200 savings on the combo as part of a Veterans Day campaign.

Offer available now through Monday, November 11.

If you're looking for American soaps and baths for men and women, Spongelle is the place. Look for items discounted to $ 11.

48-hour sale starts early Sunday, ends late Monday.

Sock It To Me specializes in (you guessed it) socks, but the retailer also has an extensive collection of underwear as well. But whatever you are interested in, much of it is 11% off Singles Day, with free shipping to start.

Offer available Monday, November 11.

More socks! Happy Socks offers 30% off and free shipping.

Australian fashion retailer Quay offers 22% off select sunglasses with code SINGLES22.

Offer is available Monday, November 11.

The avant-garde men's clothing retailer offers 11% off the site with code SINGLE.

Offer available Monday, November 11.

Yes, water bottles are furious, and many zealots love Larq's self-cleaning model. And now you can save 11% on it with code CBS11.

Offer available Monday, November 11.

How Singles Day became so big in China

Like many non-commercial festivals since co-opted by retail, but Singles Day's marketing potential did not go long. In 2009, Daniel Zhang, CEO of Chinese e-commerce behemoth Alibaba, triggered what would soon become a raging inferno of consumer demand when he rebranded Singles Day as the 11/11 Global Shopping Festival. By prices of everything from clothing and jewelry to appliances and electronics set in just 24 hours – and caused over two dozen other retailers to do the same – transformed Zhang Singles Day from a relatively unclear campus tradition for a revenue-generating juggernaut almost overnight.

Now, ten years later, the number of participating suppliers has increased from the original 27 merchants to include over 180,000 Chinese and international brands. Provided the event continues its double-digit growth year-on-year, Singles Day will set another world record for same-day sales, possibly close to or even exceeding $ 40 billion.


Online Black Friday sales reached $ 6.22 billion in 2018, but Singles Day totals nearly $ 31 billion in sales.

James Martin / CNET

By comparison, last year's Black Friday and Cyber ​​Monday respectively grossed $ 6.22 billion and $ 7.8 billion in online sales. Amazon does not disclose exact sales figures for Prime Day, but the company reported that gross revenue from 2019's 48-hour event exceeded the dealer's figures for 2018's Black Friday and Cyber ​​Monday. Although it is difficult to compete with the purchasing power of China's 1.4 billion inhabitants brings to Singles Day.

Largest Sales Nobody Heard About

Yet despite Single & # 39; s Day status as the reigning king of one-day shopping events, there are a remarkable few of the over $ 1.5 billion sales transactions which was treated on Singles Day from outside Asia. Although Alibaba's CEO has expressed a desire to expand participation globally in recent years, Western merchants and consumers have not been quick to jump on board. According to Adobe Analytics, only about 24% of US retailers say they plan to promote Singles Day campaigns this year.

A possible obstacle in the United States at least is that Singles Day falls on an already deeply entrenched American holiday: Veterans Day. Not only do some US retailers already have veterans Day sales, solemnity and patriotism most Americans associate with Veterans Day, do not exactly match the lush consumerism and sinocentric origins of the 11/11 Global Shopping Festival. (The same is the case in Europe where the day was commemorated as the Arms Day, the end of World War I.)

  saving-money-shopping-online.jpg Chapter19659055strongsaving-money-shopping-online.jpg Chapter19659048 ?? Most of the action on Black Friday is in brick and mortar stores, but Singles Day, like Cyber ​​Monday, is primarily an online shopping event. [19659003] Alina Bradford / CNET

How to Find Singles Day Deals in the United States

That said, participation is slowly expanding, and several companies that are either based or operating in the United States are already announcing discounts and sales of the Singles Day theme (the best we are all over). Unlike many sellers who offer Black Friday deals, singles day dealers often start advertising discounted rates in advance of the sale day, so you can browse through the days and weeks leading up to Singles Day and then complete your purchase on November 11 . .

Note that some of the sales hosted by dealers based in China may be limited to the 24-hour period beginning at midnight November 11 at Beijing time, which is 08:00 PT on November 10.

eBay's Brand Outlet Offers 20% Off

Earlier this year, eBay launched a store-within-one concept called Brand Outlet. It has big name brands like Adidas, Cuisinart, Dyson, Ray-Ban and more. Now through November 11, the promotional code JUMBO20 will use a 20% discount on all items added to your cart from the brand.

  screenshot-2019-11-07-at-12-57-00-pm.png [19659064] screen-shot-2019-11-07-at-12-57-00-pm.png ” height=”0″ width=”1092″/>

AliExpress is an English-language shopping site run by Chinese retailer Alibaba, whose CEO started the 11.11 Global Shopping Festival in 2009.

AliExpress / Screenshot by Dale Smith / CNET

The store that started it all: AliExpress

The vast majority of Singles Day discounts available to shoppers will be offered by two retail outlets, one of which is AliExpress, the English-language website run by Chinese retailer Alibaba. The sale begins at midnight PT on November 11.

Apart from a few well-known manufacturers such as Huawei, SanDisk and Anker, most of the brand names you see on AliExpress will be unknown to Americans. But if you're okay with taking a chance on products made by companies with names like Yi, Bluedio, Mifa and Amazfit – and have the patience to wait a few weeks for a half-world shipment to go – you can score deals such as wireless earbuds for under $ 13, 4K action cameras for under $ 32, or video door clocks under $ 22 – and that's just the usual, daily prices. Expect even deeper discounts on Singles Day.

China's largest seller, English edition: Joybuy

China's largest retailer,, was the second company to partner with Alibaba to promote Singles Day as the 11/11 Global Shopping Festival and is the second of the two primary directories that offer Singles Day sales to American consumers through the English-language website Joybuy. Joybuy adheres to Beijing time, so sales will begin at 8 a.m. Nov. 10 and run through 6 p.m. 07:59 PT November 11 in the United States.

  screen-2019-11-07-at. 1-19-13-pm.png [19659073] screen-shot-2019-11-07-at-1-19-13-pm.png ” height=”0″ width=”1092″/>, an English-language trading site run by the Chinese mega-retailer, announces Singles Day sale prices in advance of November 11.

Screenshot of Dale Smith / CNET

Compared to AliExpress, JoyBuy tends to stock a few more well-known brands, such as Phillips, Whirlpool and Lenovo, and generally it appears that the items available on the site are of slightly higher quality, but prices reflect this difference, and shifts much closer to similar items available on Amazon or eBay. However, discounts on Singles Day can change that equation, so it's worth keeping an eye on as Singles Day approaches.

Originally posted earlier, updated with a full slate of recent sales.

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