For the second straight week, the folks at Feld Entertainment, manufacturers of Monster Energy AMA Supercross, found themselves controversial on their hands. With the whole lime-in-the-dirty controversy in San Diego, the group promised to be open, honest and transparent when controversy arose, and seven days later they were right back to the ringtone.
On Friday before Arlington Supercross, AMA announced that riders are now prohibited from displaying logos from CBD oil companies anywhere on a supercross race. The key elements:
– Signing or advertising displays for CBD-related products will not be allowed in the pit areas.
– AMA will enforce this at inspection sites and at any time A breach will be brought to Feld Motor Sports or AMA's attention. Riders will be required to cover or remove some logos before they are allowed to run, and in no time during the event, display of CBD related logos is permitted. Failure to observe this will result in a rider being removed from a race or denied entry.
Dean Wilson had to cover the Ignite logos on his bike earlier this season (he has now moved to the full-scale Rockstar Energy Husqvarna team, so his personal sponsor logos will no longer appear on his bike, but he still has a dental deal. mainly through social media). Chad Reed had cbdMD logos on his helmet in Minneapolis, but he had to run a "censored" decal over Arlington logos.
This was not a popular decision. All praise for more sponsor dollars in this sport. Furthermore, CBD oil already has its fans, known to some, and further ties in one of the most controversial issues of legal and ethics for decades: hemp.
As soon as the message was hit, it also made the pushback. In Arlington, this dovetailed nicely with others right at 9:30 am Saturday riders-only meeting at supercross. Also for the second straight week followed an open session with the media. Stephen Payne, Feld's Vice President of Public Affairs, gave us a lot of information during the session.
We learned two important things:
1.) This new rule only prohibits the advertising and marketing of CBD products and companies on the track. It is not a prohibition on the use of the product. CBD can be used / consumed / taken at supercross races by athletes or anyone else. It's not even on the WADA forbidden list. Feld does not have an attitude to the CBD oil that is effective or not. It is up to the practitioner to use it if he or she chooses. They just can't advertise it.
"We are not against the product," said Payne.
2.) Thanks to the provisions of a corporate bill adopted in December, CBD is now legal, technical. But the Food and Drug Administration says it wants to put together the specific regulations on how these products will be sold, packaged, marketed and advertised. Until the FDA does, there are really some guesses about what is legal and what is not. Some states have taken it upon themselves to write their own rules, but some are just waiting for the FDA to tell them what to do. Meanwhile, supercross, the stadiums it crashes, and the network (NBC) it sends on will wait until the FDA weighs in.
"The problem is that the farm bill that passed in December last year took hemp and hemp-derived products from Schedule 1 for DEA," Payne explains. "It had been regulated in the same way as marijuana and other drugs. [In the past] If you were caught with a suitcase full of hemp, it was the same as being caught with a suitcase full of marijuana, you should go to jail for a long time. It has now changed. Hemp cultivation and derivative products from hemp are now not illegal, but neither is it legally legal. It is a patchwork of state laws now. The problem is that they passed this law and then we had one State closure Before that happened, the FDA issued a statement saying, "We'll get the crack at first." So what it means is that food and supplements that have CBD are not legal as far as the FDA is concerned. against the announcement of CBD products, some broadcasters are prohibited from advertising CBD products, or using CBD logos on broadcasts. Yes, logos have been watched on TV before, but only because we have speed limits does not mean no speeds. on – and we work with People in Washington D.C Daily – is getting them to make rules over these products as soon as they can, so people who want to take the sponsor can. We do not take a position on the use of the product, we just wait for the law. "
You can learn more about the FDA's position through this link.
There are the main issues right now – it is legal for racers to use it, they just can't advertise it on the races. They can also run logos or campaigns away from the track, such as on social media, when Feld has no control or opinion about it, it would be good if Reed and Wilson, who have some of the greatest social follow-ups in the sport, can keep their sponsors for now However, it would not be surprising to see more money for more teams and riders flowing into the sport if logos can go back on bikes and equipment, and the marks can be mentioned on the podium.
So, if so, how long "It may take a while. Nothing in Washington comes quickly, and there is a chance that the CBD will be caught in an even deeper quagmire." "The problem we have is that the FDA only announced that they must reconsider must they regulate supplements, "says Payne. "Many of these CBD products are packaged, sold and promoted as dietary supplements. If it falls under these regulations, it may take a while. The original dietary laws took years to pass, and people all sued over what they meant. become a process that will be completed this season.
"When we went up Capitol Hill to ask what this farm bill meant, those who wrote the farm said they are not quite sure what this
The law strange?
"Welcome to Washington," said Payne.
The sooner the better the case for those looking for sponsorship, and rest assured that companies that make these products push the day out to get all this out. Meanwhile, we are left with very diverse state laws, and no one is confident in how accurate they will be enforced.
"It's the kind of legal mess we're in," Payne says. "I mean, DEA shouldn't arrest people for hemp. They have other things to worry about. It doesn't mean you can't go into any stores and find CBD oils for sale. Sometimes you can. But that doesn't mean that they are approved according to current regulations we have. "
So that's it – at the moment a rider sees a logo in the pit or stadium of Monster Energy AMA Supercross facing a big penalty (we've heard a direct disqualification ). Remember, the products are legal to use, but not to promote, at least for now. What would happen if a supercross stadium or broadcast was found announcing a logo for a hemp-derived product?
"Let's not do the super-cross for the CBD advertising lab," Payne said.