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Home / Business / Miller Lite burns back on Bud Light over Super Bowl & # 39; corntroversy & # 39; with full-page ad

Miller Lite burns back on Bud Light over Super Bowl & # 39; corntroversy & # 39; with full-page ad



This #corntroversy seems ready to pop.

Miller Lite is proud of its corn syrup. In fact, the company is so proud of its corn syrup that the brand released a full-page ad in The New York Times, which defends itself after a Bud Light Super Bowl spot tried to be ashamed of the ingredients.

"You may have seen an ad on the Big Game largely explaining that Miller Lite is brewed with corn syrup, while Bud Light is not. It's a fact," the ad begins, before continuing to say that their corn syrup is taken from America's heartland.

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The brand continued side with a paragraph dedicated to pointing out the differences between "corn syrup" it uses and one similar sounding but controversial ingredient "high fructose corn syrup", as it does not.

  The company ran a full-page ad in the New York Times.

The company ran a full-page ad in The New York Times.
(MillerCoors)

"What may have been a little lost between the parties and the wings on Sunday is the difference between" corn syrup "and" fruit sugary syros ", the ad continued." To be clear, corn is syrup "a Common part of the brewing process and does not even end in your tasty can of Miller Lite. "A spokesman for MillerCoors told AdWeek that they ran the ad in Times because they wanted" consumers to know the facts ".

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In a statement to Fox News, MillerCoors spokesman Adam Collins, Communications Director and Community Affairs, said the brand is "happy to have this conversation all day , "but do not want consumers to be caught up in" upset controversy ".

"We are proud of our beers, proud of our American ingredients and proud that while Bud Light has more calories and more carbohydrates, Miller Lite has more flavor and Coors Light is the world's most refreshing beer. So we are happy to Have this conversation all day, says the statement. "Beer presses will have taste. They want refreshments. What they do not want is a finished controversy over a fermentation aid that does not even end up in beer, and an Anheuser-Busch actually uses a number of its own products. "

Bud Light responded to Miller Coor's full-page technique with a cheeky tweet and a comment, indicating the Super Bowl campaign aimed at" transparency. "

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Although the tweet refers to the beverage's ingredients, Anheuser-Busch admitted to using corn syrup for some of its brands.

" Mens Bud Light has never used corn syrup, Anheuser-Busch uses it in some Anheuser-Busch proudly supports farmers and the agricultural community. We source our ingredients from American farmers, including 98 percent of barley, 100 percent of rice and all of our grains. Last year anheuser Anheuser -Busch bought more than 1 billion po unds of corn ingredients. We fully support corn growers and will continue to invest in the corn industry. "

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Immediately after Bud Light ran the commercial Sunday, the National Corn Growers Association reprimanded the brand and said the group was" disappointed "in the beverage company. ]
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