Milkbar to change familiar & # 39; Crack Pie & # 39; name after increasing criticism
Eligible Bakery Milk Bar renames its most popular cake, "Crack Pie", after criticizing customers and food critics over its reference to the addictive character of crack cocaine.
The iconic dessert chain confirmed that it would be to update the name of the famous "Crack Pie" to "Milk Bar Pie" over concerns that the name "was about to bring the tasty, sandwiched slice of happiness."
RESTAURANT CHANGING NAME OF "CRACK" FRIES & DISTRIBUTED DROPS EPIDEMIC & # 39; IS NO FUNNY
Christina Tossi, creator of Crack Pie and the other decadent dessert offerings, announced the same name change in a letter posted on the bakery's public blog.
"While the change is never easy, we feel this is the right decision. Not everything will happen at once ̵[ads1]1; the next few weeks and months will be a transitional period. Your support means everything to us and if you have feelings or questions If so, we are always here. Get past a piece of cake, corn cake or just a friendly face – as it has been since day one, our only mission is to inspire a little moment of joy today, says Tossi & # 39; s note
Baker also Includes a longer statement to the Milk Bar team, and write "the name Crack Pie falls short for this mission" to "spread joy and inspire celebration."
CLICK HERE TO GET FOX NEWS APP [19659004] Several have come out against restaurants and food critics using the term "crack" to describe something addictive delicious, noting that the term is particularly detrimental to those who are struggling with addiction and to communities affected by the 1980s and 1990 crack epidemic number.
San Francisco Chronicle food critic, Soleil Ho, called out Milk Bar and his creator for his "Crack Pie".
"Authors have called their creator, chef Christina Tosi, a" crack dealer "and used the language of addiction to describe the dish. Honestly, the company should have done the right thing and changed it now," Ho wrote.
Tosi is not the only one to face increasing setbacks to mention one of his offers for the devastating substance.
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Hopcat in Michigan announced that it rebranded its popular "Crack Fries" to a more neutral "Cosmik Fries."
"We chose the name over 11 years ago as a reference to the addictive quality of fries and their cracked pepper spices, regardless of the substance negatively affected. We were wrong," said Mark Gray, BarFly Ventures CEO, in a 10- "The burst epidemic and the persistent effect on those it affects is not fun and never was."