Meta’s Threads tops 100 million users in just 5 days, Zuckerberg says

Meta’s new text-based social network Threads has surpassed 100 million users in its first five days.

The app is now among the most used social media platforms in the US, rivaling even TikTok, which had 102.3 million active US users in May, according to data from Insider Intelligence.

In a Monday post on Threads announcing the milestone, Meta CEO Mark Zuckerberg said the user base was “mostly organic demand” and Meta hasn’t “turned on many promotions yet.”

But Threads has benefited from its integration with Instagram, Meta’s photo-sharing social network that had an estimated 135 million active US users in May. Users can sign up for a Threads account by connecting their Instagram account.

Despite not being available in Europe yet due to EU privacy regulations, Threads has reached 100 million users faster than any other app. Its rate of growth beat artificial intelligence app ChatGPT, which took two months to reach that mark, according to a UBS study.

Threads still trail other social media platforms by a wide margin worldwide. Insider Intelligence’s May estimates that Facebook has more than 2 billion users, Instagram at 1.4 billion and Twitter at more than 363 million.

The debut of Threads has come while Twitter’s popularity may be on the wane. Matthew Prince, CEO of network security firm Cloudflare, tweeted a graph showing that Twitter’s traffic rank has gradually declined this year.

Twitter did not respond to The Washington Post’s request for comment Monday.

It’s been a rocky few months for Twitter since Elon Musk bought the company, with a flurry of text-based alternatives garnering attention this year. Threads has received a particularly strong response from Twitter – shortly after Threads was launched, Twitter threatened legal action against Meta.

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