Cracker Barrel now serves plant-based sausage. Meat eaters don’t have it.
The popular Southern restaurant chain is one of the few places where you can have breakfast after sitting in a real wood rocking chair on the front porch or buying a bejeweled chameleon or “Live, Laugh, Love” wall sign.
But a new menu item comes with a side of controversy. Cracker Barrel ruffles some feathers carnivorous customers by offering Impossible Sausage as a protein alternative.
“Discover new meat frontiers,” the company said in a Facebook post. “Experience the out-of-this-world taste of Impossible™ plant-based sausage the next time you build your own breakfast.”[ads1];
The company’s decision warmed the hearts of some vegetarians.
“Thank you for adding a plant-based fake meat option to the menu,” Facebook user Laura Warot Jones said in a comment. “Every year more and more people are going plant-based for the animals, for their health and/or for the planet.”
“I’m so grateful you added this to your menu,” wrote Facebook user Scott Richardson. “I have a reason to return to your restaurant after becoming vegetarian and now vegan for the benefit of myself and all living things, including our planet. Thank you.”
Meat-eating Facebook users had some spicier things to say.
“Bad choice,” commented Brenda K. Mauney on Facebook. “Do your research.”
“YOU CAN TAKE MY PORK SAUSAGE WHEN YOU PICK IT FROM MY COLD, DEAD HANDS,” commented Facebook user Mark Vige. “DON’T PULL MY PORK CHAIN!”
The outpouring of negative feedback caused some backlash.
“Lone star tick disease is spreading and some of you yayhoos have to eat a metaphorical crow of vegan sausages after the tick makes you allergic to meat,” wrote Facebook user Folk Breenhin. “Some childish old people up here getting their panties in a wad over other people’s business.”
Cracker Barrel told USA TODAY in a statement: “We are always exploring opportunities to expand how our guests experience breakfast and offer choices to satisfy every palate.”
Cracker Barrel rolled out the Impossible hot dog last year at 50 select stores as it looks to expand its menu to accommodate vegetarian diets.
Sara Edwards is a consumer news reporter at USA TODAY. You can follow her on Twitter @sedwards380.