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McDonald’s Tweets Tongue-In-Cheek Response To Grimace Grime Scene’Trend




McDonald’s has taken the social media trend that pokes fun at its mascot, Grimacein steps, the big, purple blob lets itself answer.

On the McDonald’s account, Grimace tweeted, “pretend I don’t see the grimace shake trend.”

CNN anchor Max Foster broke down the fad that started on Tok Tok.

“McDonald’s has a new limited edition Grimace shake — a purple, fruit-flavored drink — that has gone viral,” Foster said. “On Tik Tok, users have gone viral because they’ve drunk the shake, then appear to convulse and die. The implication is that Grimace killed them. When asked for comment, McDonald̵[ads1]7;s referred to a tweet from Grimace, saying, “I’m pretending not to see the Grimace shake trend.”

One particularly dramatic portrayal began with a group of six Gen-Zers toasting Grimase with their purple shakes.

“What’s up guys? We’re here to celebrate Grimace’s birthday – got some shakes. This one’s for you, Grimace. Happy birthday Grimace!”

However, things went drastically out of control after the young men sipped their shakes and ended up strewn around a playground with trails of purple goo leading to the “grime scenes”.

@big.logs Happy Birthday Grimace! #fyp #grimase #xyzbca #foryou ♬ Dream Sweet in Sea Major – Gem‼

Callie Holtermann to New York Times reported in the Sunday edition:

The scenes on social media are horrific. A body dangles out of the trunk of a sedan, dribbling in purple. Another is draped over a basketball hoop with a net that is colored purple. A third splashes in a bathtub covered in dark handprints. The liquid that splashes over these tableaux is not blood. It’s an extremely purple milkshake from McDonald’s.

While McDonald’s may not have bargained for the atrocious response to the limited-edition purple shake, The times cited Jonas Bergeran associate professor of marketing at the Wharton School, who says the company probably doesn’t mind.

“This is free advertising,” he said. “It’s not only raising brand awareness, but it’s making the brand cooler among an important demographic, which is young people.”

Watch the CNN clip above.



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