McDonald’s replacement restaurants are unveiled in Russia
The American fast food giant has been renamed “Vkusno & Tochka”, which can be translated as “Tasty and that’s it”.
Vkusno & Tochka is owned by Alexander Nikolaevich Govor, with Oleg Paroev as CEO.
She said that “in the near future, openings of other points throughout Russia will follow.”
“About 32 years since … there were a lot of people in Pushkinskaya Square when the first McDonald’s series opened here in Russia. It caused quite a stir. I think the craze will be just as great with this new chain of restaurants, with a new owner, a real entrepreneur, Alexei Alexeevich, the head of the Moscow Ministry of Commerce, said during a press conference on Sunday.
McDonald’s then expanded the range in the country, and from the beginning of March there were around 850 locations operating in Russia.
However, the chain decided to leave the country and sell its Russia business, in line with many other Western businesses after Russia’s invasion of Ukraine, which began in February.
“If the opening of McDonald’s in 1990 symbolized the beginning of a new era in Soviet life, one with greater freedoms, then the company’s current exit represents not only a closure of the business, but of society as a whole,” Darra Goldstein, Willcox B. and Harriet M. Adsit Professor of Russian, emerita, at Williams College, noted at the time.
The company’s new logo shared with CNN has the “restaurant’s main symbols” depicted – what are supposed to be two sticks with yellow french fries and an orange burger. The green background, the press office told CNN, symbolizes “the quality of products and services that guests are used to.”
CNN’s Danielle Wiener-Bronner, Chris Liakos and Anna Chernova contributed to this report.
