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McDonald’s is switching up burgers with more melted cheese, more Big Mac sauce




McDonald’s (MCD) is out with an update to its burger selection that will affect the Big Mac, McDouble burger, cheeseburger, double cheeseburger and hamburger.

The changes include a softer bun, more melted cheese, adding white onions to the patties for a caramelized flavor, and more Big Mac sauce, the company announced Monday. The updated recipe is currently offered on the West Coast in the following cities: Los Angeles, Seattle, Portland, San Francisco, Sacramento, Phoenix, Las Vegas, Salt Lake City and Denver, among others. At the beginning of 2024, the changes will be available throughout the country.

The change was first introduced in international markets including Australia, Canada and Belgium, where McDonald̵[ads1]7;s said the new recipe received “good reviews”.

“We found that small changes … adjusting our grill settings for a better sear made a big difference in making our burgers tastier than ever,” a McDonald’s executive said in the release.

McDonald’s is switching up burgers with more melted cheese, more Big Mac sauce

Triple Cheeseburger and Big Mac (Courtesy: McDonald’s)

It seems Americans still love McDonald’s core menu items.

Last quarter, same-store sales in the US increased by 10.3%, higher than expectations of 7.62%. In a call with investors, CEO and President Chris Kempczinski said there is still plenty of opportunity to grow market share with its core menu items as it works toward its larger growth strategy, Accelerating the Arches 2.0, and its commitment to core menu items like burgers. , chicken and coffee.

McDonald’s “continues to increase our share of beef despite the fact that we already have a very strong presence in it,” he said.

This reinvestment in its burgers comes nearly 2 years after it entered the chicken sandwich wars, which Kempczinski said is paying off for the global fast-food chain. “We’re gaining market share in both chicken and beef,” he said on the call.

Compared to a year ago, McDonald’s stock is up more than 15%. Guggenheim Partners director Gregory Francort told Yahoo Finance that the company has massive market share. “This is a company that makes $50 billion in sales in an industry in an industry that’s $800 or $900 billion.”

That reinvestment comes as rival Burger King ( QSR ) looks to grab some of that market share, with a major $400 million overhaul called Reclaim the Flame and reinvestment in its core menu item the Whopper.

Brooke DiPalma is a reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.

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