“We’re always looking to give our fans more ways to enjoy the classic menu items they know and love,” McDonald’s said of the addition of the new Big Mac, according to Fox 6.
The sandwich will feature two tempura chicken patties, pickles, shredded lettuce and American cheese, a combination the company said was a huge success when it was rolled out to customers in the UK
The Chicken Big Mac comes amid a fast food feud that has been dubbed the “Chicken Sandwich Wars,” which has intensified since Popeyes introduced its popular chicken sandwich in 201[ads1]9. Other chains have followed suit, with McDonald’s, Burger King and Wendy’s introducing new sandwiches meant to compete with Popeyes and Chick-fil-A.
“Chicken continues to be a significant opportunity for us … We have some big global shares already in our McNuggets and with the McChicken, but we also have some shares in McCrispy and McSpicy which we think we have an opportunity to do more with globally .So that’s going to be a priority area,” McDonald’s CEO Chris Kempczinski said in a Q2 earnings call.
The new sandwich will be rolled out later this month for a limited time at select Miami locations.