America's beloved Golden Arches stretches from sea to shining sea with around 14,000 stores nationwide. But which state has the most McDonald's? Buzz60's Mercer Morrison has the story.
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A trip to McDonalds will soon be more personal.
On Monday, fast food giant announced that it has agreed to acquire Dynamic Yield, a company regarded as a leader in personalization and decision technology. "
McDonald said in a statement that it will use the decision-making technology to provide an even more personalized customer experience at varying outdoor digital drive-thru menu shows to show food based on time of day, weather, current restaurant traffic and trending menu Elements. "
Based on a sequence of choices, technology can also suggest and display additional items, as Amazon and other retailers highlight what other customers bought.
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McDonalds says it will be one of the first companies to integrate decision technology into the customer's point of sale on a brick and mortar. The technology was tested in several restaurants in 2018, and will begin to be rolled out to all US locations in 2019 after the acquisition is completed, the company said in a statement.
Steve Easterbrook, McDonald's President and CEO, said in a statement that the Migration can increase customer experience and provide better convenience.
"With this acquisition, we are expanding both our ability to increase the role technology and data will play in our future and the speed at which we will be able to implement our vision of creating more personal experiences for our customers," Easterbrook said.
McDonald's run menu tray may soon contain personal information on the site. (Photo: McDonald's)
The technology is also slated to be integrated into self-order kiosks and McDonald's mobile app.
Dynamic Yield is based in New York and Tel Aviv, and after the sale is completed, McDonalds says it will be the only owner.
Liad Agmon, co-founder and CEO of Dynamic Yield, said the company was started seven years ago, "assuming customer demanding brands must make personalization a core business."
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