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Home / Business / Mattel shares fluctuate after strong Barbie sales fuel surprise profits

Mattel shares fluctuate after strong Barbie sales fuel surprise profits



Strong sales of Barbie dolls and Hot Wheels cars drove Mattel's profits in the fourth quarter, and sent stocks rising more than 15 percent after closing on Thursday.

Sale of Barbie reached a five-year high , when sales jumped 1

2 percent during the quarter. This is the fifth consecutive quarter of the growth for the doll brand. [19659003] Hot Wheels toys have also been good in the holiday quarter, by 9 percent.

On the other hand, sales of American girl dolls fell 27 percent and sales of Fisher-Price and Thomas & Friends were 13 percent lower.


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