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Marketing campaign in Iceland mocks Mark Zuckerberg’s metavers in tourism advertising




A new marketing campaign for Icelandic tourism targets Facebook founder Mark Zuckerberg, and mocks his recent video announcement about the company’s name change to Meta.

The video, released by Inspired by Iceland, a public-private entity promoting Iceland and its products, featured a Zuckerberg lookalike named “Zack Mossbergsson” and identified as Iceland’s visionary chief.

Throughout the parody, Mossbergsson laughs at Zuckerberg’s infamous stiffness.

“Hello and welcome to this very natural setting,” Mossbergsson poses quietly to the camera.

“Today I want to talk about a revolutionary approach to connecting the world without being super weird.”[ads1];

“Someone said it was not possible. Someone said it was out of reach. To them we say it is already here. Seriously. Look, it’s right here, he adds as he gestures out the window to a snow-covered Icelandic landscape.

Mossbergsson goes on to introduce “Icelandverse”, which is, as he describes it, “actually improved reality without stupid headsets” – a clear digging of Zuckerberg’s ambitions for a so-called metavers virtual reality world.

Marketing campaign in Iceland mocks Mark Zuckerberg’s metavers in tourism advertising
Through that mock video, Zack Mossbergsson continuously makes fun of Mark Zuckerberg’s infamous stiffness.
YouTube / Inspired by Iceland
Islands
Iceland’s scorned version of Metaverse is aimed at Mark Zuckerberg’s theory of how social media will be in the future.
YouTube / Inspired by Iceland

“It is completely immersive with water that is wet,” Mossbergsson continues, adding that “Icelandverse” comes complete with “sky you can see with the eyeballs.”

The Icelandic verse is unlike any other open world experience with ‘-vers’ in the name, because it is real. Besides, you do not need a VR headset that looks fun “, it says in the caption of the video on YouTube.

Zuckerberg responded to the video on Facebook and took it easy.

“Fantastic. I have to take a trip to Islandverse soon. Glad you’ve wearing sunscreen too,” he said, referring to a scene in the video where Mossbergsson’s face is filled with sunscreen, mimicking an embarrassing incident for Zuckerberg last year.

Mark Zuckerberg
Mark Zuckerberg responded to the video on Facebook and said he will “need to take a trip to the Islandverse soon and glad Zack was wearing sunscreen as well.”
VIA REUTERS

The video had received more than 274,000 views on YouTube late Friday.

“Metaverse” has become a major talking point in corporate America since Facebook announced the rebrand last month, with companies from Nike and Disney to the dating app Bumble talking about how they will exploit what some believe will be the next development of the internet.

Zack Mossbergsson
Zack Mossbergsson introduced “Icelandverse”, the fake version of Metaverse, as an “enhanced actual reality without headsets that look stupid”.
YouTube / Inspired by Iceland
"Metaverse" has gained high recognition in corporate America since Facebook announced the rebrand last month, as companies such as Nike and Disney are in talks to possibly take advantage of the idea.
Metaverse has gained high recognition in corporate America since Facebook announced the rebrand last month, as companies such as Nike and Disney are in talks about possibly exploiting the idea.
VIA REUTERS

The term, coined in the 1992 sci-fi book “Snow Crash,” refers to next-generation Internet access through augmented and virtual reality hardware.

In a demo introduced by Zuckerberg last month, one user walked with headsets through the streets of ancient Rome, while another attended a virtual reality rock concert and afterparty.

Zuckerberg said the company plans to spend billions of dollars on developing the meta-verse, adding that he hopes to get 1 billion people to join the virtual world over the next ten years. Advertising dollars from Facebook’s core products will complement the development of the augmented reality project, which the company has said will not be profitable for several years.

Zack Mossbergsson
Zack Mossbergsson’s face filled with sunscreen at one point in the video mimicked an embarrassing incident for Mark Zuckerberg last year.
YouTube / Inspired by Iceland

Representatives of Facebook did not immediately return The Post’s request for comment on the “Icelandverse” video.



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