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Home / Business / Macy's pulls plates that advocate portion sizes "mom jeans"

Macy's pulls plates that advocate portion sizes "mom jeans"



The store giant announced late Sunday that it would draw a line of porcelain slabs that spoke for smaller portion sizes following a wave of criticism that began – and ended – on Twitter.

The decision came in response to a customer's tweet that criticized the disc's message on Sunday night.

$ 9.50 plates, designed by a company called Pourtions, have three circles in increasing size where one can place the food. The circles are labeled "skinny jeans," "favorite jeans" and "mom jeans".

Two of them had just been featured in a screen at Macy's flagship Herald Square location in New York – a landmark celebrated on the Instagram page for the small company ̵
1; that's where author Alie Ward saw them, rolled eyes and took out the phone.

She tweeted a picture and asked, "How can I get these plates from Macy's banned in all 50 states?"

That was all it would take.

Tweeten spread. The rebellion grew. And within hours, Macy's replied, "Hi, Alie – we appreciate you sharing this with us and agreeing that we missed the mark on this product. It will be removed from any STORY on Macy & # 39; 39; s locations. "

And that was it.

Macy's said to CNN on Monday, "We apologize to our customers for missing the mark on this product. After reviewing the complaint, we quickly removed the discs, which were only in our STORY at Macy & # 39 ; s location on Herald Square. " [19659002] Ward said Monday afternoon that she did not intend the record gate to be national news: "I just saw, rolled my eyes, became sad for the people it would affect and used my voice on a public platform," she explained, and called the record's message "a pointless joke with a cheap stamp line."

She added that it was not her tweet that made them, but "a chorus from others who recognized that it was ignorant and in bad taste." [19659012] Pourtions & # 39; "Mom Jeans" plates can still be purchased on the site. "data-src-mini =" // cdn.cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom-jeans-trnd-small-169.jpg "data-src-xsmall =" // cdn .cnn.com / cnnnext / dam / assets / 190722172747-macys-plate-mom-jeans-medium-plus-169.jpg "data-src-small =" http://cdn.cnn.com/cnnnext/ dam / assets / 190722172747-macys-plate-mom-jeans-trnd-large-169.jpg "data-src-medium =" // cdn.cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom -jeans-trnd-exlarge-169.jpg "data-src-large =" // cdn.cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom-jeans-trnd-super-169.jpg " data-src-full16x9 = "// cdn.cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom-jeans-trnd-full-169.jpg" data-src-mini1x1 = "// cdn. cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom-jeans-trnd-small-11.jpg "data-demand-load =" not-loaded "data-eq-pts =" mini: 0, xsmall: 221, small: 308, medium: 461, large: 781 "src =" data: image / gif; base64; ; ” Mom Jeans ” -plater kan fremdeles kjøpes på nettstedet. ” class=”media__image” src=”http://cdn.cnn.com/cnnnext/dam/assets/190722172747-macys-plate-mom-jeans-trnd-large-169.jpg”/>

And Pourtions 'representative, who still sells the online retailers' albums, said the company heard about the decision when a reporter called to request her response.

"We feel very strongly for the positive, bright message conveyed by glasses and plates. Today's response has been overwhelmingly positive, including more interest in Pourtions and sales today than ever before," wrote President Mary Cassidy in a email.

"As the creators of Pourtions, we feel bad if what was supposed to be a merry roof on the important issue of portion control was hurtful to some. Pourtions are meant to support healthy food and drink. Everyone who has appreciated that Pourtions know that sometimes it can be tough to be so attentive and moderate when we eat and drink as we want, but that a mild reminder can make a difference. "


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