Lobsters may soon return from the dead – with an electric shock.
Reuters reported Friday that General Motors will begin production of a series of high-end electric pickups and SUVs in 2021 that could include a reboot of the Hummer brand, according to sources familiar with the plans.
The trucks were to be built at the Detroit-Hamtramck plant that had been "not awarded" prior to the start of the ongoing contract negotiations with United Auto Works, Reuters said.
GM shattered the Hummer brand in 2010 during its rebuild of bankruptcy from bailout.
In June, General Motors President Mark Reuss said "I love Hummer," and that the electric truck market is "massive."  "There may be places we go first, which are not just heavy work cars, but more style and opportunity for off-road," he said at the time.
ELECTRIC PICKUPS ARE THE NEXT BIG THING – HERE'S WHAT'S IN THE WORKS
General Motors has only publicly confirmed that it will introduce an electric pickup on an unspecified date.
According to Reuters sources, the plan is to start small-scale production of a pickup in 2021, followed by a high-performance A model in 2022 and an SUV in 2023.
A final decision to use the Hummer name has not been reached, but some of the vehicles will be sold under the GMC and Cadillac brands.
be included when the union contract is completed.
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