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Little Caesars tests out an impossible pizza



Little Caesars is included in

plant-based protein development

with a pizza that is topped with non-meatball.

The Monday chain said on Monday it was testing out the impossible Supreme pizza – topped with a meat-free sausage made by Impossible Foods – in Florida, New Mexico and Washington.

Consumers are increasingly interested in eating plant-based protein for

health

and

environment

reasons and the market for meat-like but meat-free protein grows. By 2023, the US Central Market could reach $ 2.5 billion compared to $ 1

.4 billion last year, according to research firm Euromonitor International. Globally, the market can grow from around $ 18.7 billion in 2018 to $ 23 billion by 2023, according to Euromonitor International.

Restaurant chains are hoping to get a piece of that cake.

Burger King

White Castle, Qdoba, Carl's Jr., Bareburger and others sell items with plant-based protein in US markets. McDonalds sells a

meat-free burger in Europe

and

Tim Horton has recently announced

that it tests three breakfast sandwiches with plant-based sausages made by Beyond Meat, Impossible's competitor, in Canada.

The plant-based sausage is a first for Impossible, and was designed to appeal to Little Caesars customers.

Little Caesars began working with Impossible to develop a menu item with a plant-based protein in October, Ed Gleich, the Pizza company's chief innovation manager, told CNN Business. The company began to pay attention to the trend earlier when it was noticed that more meat eaters were replacing meat for vegetarian options.

"These kinds of flexitarians have grown in nature," he said. "They are not hard core" vegans or vegetarians, but "they are more adventurous" in their choices. The impossible top pizza is designed to appeal to meat eaters, and is not vegan (it is topped with cheese, along with the fake sausage and other stuff).

All Little Caesars products have to appeal "to our loyal, most jealous, fans," said Little Caesar's president and chief executive David Scrivano in a statement, adding that "this is probably just the beginning of plant-based Little Caesars menu items. "

Initially, the plan was to add Impossible's signature plant-based beef patty to Little Caesar's pizzas. But Little Caesars shared with impossible that more customers order sausage topped pizza than beef-topped pizza, so Impossible came up with a new product. Gleich said he was pleasantly surprised.

"Normally, companies will sell you the product they have," he said, "not a product they have to get out and spend some time researching and developing resources."

Impossible customers have asked the company to make a sausage product for years. Impossible CEO Patrick Brown said in a statement that Impossible originated with 50 prototypes for Little Caesars.

Impossible's protein is designed to be flexible and customizable, impossible financial director David Lee told CNN Business. Spices and cooking methods can help the protein to taste and feel like a sausage, burger or something else.

Little Caesars is planning to test the product for about four weeks in the three markets where it is available before deciding to roll out the product more broadly, so happily. If the chain, which has stores in 50 states, decides to add the menu item to all places, Impossible can fight to fill the orders.

Impossible in the last month

that it runs out of product because the demand for their patties is so high. Impossible to serve around 7000 places, and this number is expected to be at least twice as long as Burger King makes its impossible Whopper available nationally.

To help meet the demand, Impossible plans to open several production facilities and hire more staff. Recently, the private company announced that

has increased another $ 300 million in funding

. It has increased over $ 750 million since its launch in 2011.

But "we haven't solved the problem," of shortcomings, Lee said, adding that he believes Impossible will continue to fight to meet the "sky-rocketing" demand for some time.

"We continue to save no expense and try to add capacity every day," he said.


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