Lifting will reportedly start the road show for up to $ 2 billion IPO

Lifting's IPO will mark the first time a riding-hailing company has debuted in US public markets. Lift launched in 2012 and led by the founders Logan Green and John Zimmer.

The equestrian business, which amounted to $ 36.5 billion worldwide in 2017, is expected to grow rapidly over the next few years, but is full of questions about the future of automated driving, regulatory recall and legal challenges over driver's pay and benefits.

Lift will emphasize to investors its rapid growth in the US and its relatively simple business model that focuses on selling tours in cars, bicycles and scooters, Reuters reported.

In its IPO submission, Lyft said that the US market share has increased to 39 percent, from 35 percent in early 201[ads1]8, and gained some ground on long-dominant Uber. Unlike Uber, Lyft operates only in North America.

Lyft's revenue was $ 2.16 billion in 2018, double the previous year and up 528 percent from $ 343 million in 2016. However, Lyft had a loss of $ 911 million in 2018, up from $ 688 million in 2017 and $ 682 million in 2016, according to IPO filing.

Loss can continue to mount, cautiously alert, as it continues to invest and see a wider international expansion, and it may be forced to increase driver salaries. 19659002] Last year, Uber's revenue was $ 11.3 billion, while gross orders for rides were $ 50 billion. But the company lost $ 3.3 billion, excluding gains from the sale of its foreign business units in Russia and Southeast Asia.

SoftBank's Vision Fund and Toyota Motor Corp are part of a consortium of investors negotiating to invest $ 1 billion in Uber's self-service company. driving the car unit, Reuters reported Wednesday. Taking on large investors that will affect a key business is an unusual feature for a company so close to an IPO.