LaCroix's Managing Director blames bad performance on "injustice"
One of the most important lessons in leadership is that you must take ownership of your mistakes. When managers take responsibility for their mistakes, they often get even greater respect and loyalty from their followers.
It's a lesson that Nick Caporella, CEO of National Beverage Corporation, the manufacturer of the popular seltzer water LaCroix, has yet to understand. statement (oddly titled "We just love our LaCroix" Consumers Chant "), the National Beverage Corp. surplus was lost by more than 39 percent in the last quarter.
Caporella's response to LaCroix's poor performance was that it was not due to "mismanagement" or "bad acts of God." No. LaCroix's decline in sales and profits was due to "injustice" said.
"Managing a fire is not so different from caring for someone who becomes disabled," continued Caporella. "Brands do not look or hear, so they are to the mercy of their owners or caregivers who must preserve the dignity and special character of the exemplif brand Ies."
He can only win the worst CEO statement in 201[ads1]9.
