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LaCroix CEO compares to handle the brand to "care for someone who is disabled"



In a weird press release for Thursday for the popular sparkling water, LaCroix, Nick Caporella, National Beverage Corp., managed the company's quarterly revenue and compared his role in taking care of a disabled person. 19659002] "We are really sorry for these results mentioned above. Negligence or mismanagement or God's actions were not the causes – much of this was the result of injustice!" Caporella wrote, failing the new tax law that was adopted in 2018 as one of the reasons for the figures in the report. "Managing a brand is not so different from caring for someone who becomes disabled. Brands do not see or hear, so they are to the mercy of their owners or caregivers who must preserve the dignity and particularity exemplified by the brand." [1

9659002] He went on to say that he believes LaCroix is ​​a unique brand and that customers would eventually be loyal to drinking the beverage.

"Just ask a LaCroix consumer … Would you like to swap the LaLa feeling? road, they cry – We just love LaCroix! "I'm positive they respond this way every time," Caporella said.

The press release concluded with: "Patriotism" – if only we could bottle it

National Beverage Corp. distributes several other beverage brands in addition to LaCroix, including Shasta and Faygo.


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