The Donuts company, founded 82 years ago, debuted a new site on Tuesday in North Carolina showing Krispy Kreme's new, extra cute menu. It has blends such as donut-infused ice cream, milkshakes and a customizable topping bar for glazed donuts.
The new Krispy Kreme store, located half an hour east of Charlotte, is framed with a "stylistic blink" to the outside logo. The interior has digital menu boards and an "enhanced donut theater experience" that shows how the donuts are made and glazed on a conveyor belt.
The menu is renewed. One of the new items is "scoop sandwich", a layer of ice cream with donuts in it, which is served between a slice of donut that can be filled with a variety of items, such as vanilla or chocolate. New milkshakes made from the donut ice cream can of course be topped with donuts, as well as toppings such as Oreo bites.
Donuts themselves get an upgrade; Customers will have the opportunity to add five different glazes and ten orders.
Krispy Kreme will also change its 350 stores in the United States. But each store may not be as elaborate as its store in North Carolina, because menu items and store features will vary depending on location and store size.
The Reimann family, which owns the controlling stake in JAB Holdings, said it donated 10 million, or $ 11 million, to a not yet revealed charity after a three-year survey commissioned to discover details of ancestors behavior.
JAB Holdings also owns Panera Bread, Pret A Manger and Einsteins Bagels.