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Krispy Kreme modernizes the stores and updates the menu



The Donuts company, founded 82 years ago, debuted a new site on Tuesday in North Carolina showing Krispy Kreme's new, extra cute menu. It has blends such as donut-infused ice cream, milkshakes and a customizable topping bar for glazed donuts.

The Makeover follows competing Dunkin's debut of a modernized store and new menu items, such as breakfast bowls, in an effort to attract more people. The expansion has worked and sales jumped 2.4% for the first quarter this year.
  The interior of Krispy Kreme's new North Carolina store.

The new Krispy Kreme store, located half an hour east of Charlotte, is framed with a "stylistic blink" to the outside logo. The interior has digital menu boards and an "enhanced donut theater experience" that shows how the donuts are made and glazed on a conveyor belt.

The menu is renewed. One of the new items is "scoop sandwich", a layer of ice cream with donuts in it, which is served between a slice of donut that can be filled with a variety of items, such as vanilla or chocolate. New milkshakes made from the donut ice cream can of course be topped with donuts, as well as toppings such as Oreo bites.

Donuts themselves get an upgrade; Customers will have the opportunity to add five different glazes and ten orders.

  Customers can customize their donuts with a new order.
The company said the design comes at a time of growth for it once struggles the chain. It plans to open 450 stores globally by the end of 2022. Of these, 45 new stores will be in the US over the next year.

Krispy Kreme will also change its 350 stores in the United States. But each store may not be as elaborate as its store in North Carolina, because menu items and store features will vary depending on location and store size.

Krispy Kreme is building a new location on New York's Times Square. It will be open 24 hours a day and includes a glaze. It is scheduled to open early next year.
  Outside of Krispy Kreme & # 39; s new location in North Carolina.
The donut chain became private in 2016 when JAB Holdings bought it for $ 1.35 billion. The parent company, based in Luxembourg, was recently surrounded by controversy after it was discovered that the family that owns it said their Nazi fathers used slave labor during World War II.

The Reimann family, which owns the controlling stake in JAB Holdings, said it donated 10 million, or $ 11 million, to a not yet revealed charity after a three-year survey commissioned to discover details of ancestors behavior.

JAB Holdings also owns Panera Bread, Pret A Manger and Einsteins Bagels.


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