“The exciting part is sitting down with these founders and finding out what their dream is,”[ads1]; Kardashian told the Journal in an interview. “I want to support what it is, not change who they are in their DNA, but just support and get them to another level.”
Sammons left Carlyle this summer after a 16-year stint, during which he invested in several well-known brands, including streetwear brand Supreme and Beats by Dre. He has been associated with the Kardashian family for several years and approached them with the idea. Kris Jenner, Kardashian’s mother and manager, joins SKKY as a partner.
The Kardashian-Sammons duo make a complimentary team, they said. Sammons has two decades of investment acumen and Kardashian is arguably the most popular woman in the world, thanks to her TV stardom and business portfolio. It can help SKKY attract business and promote the brands in which the firm invests.