In a test of Beyond Meat's latest fake meat production, KFC will offer "Beyond Fried Chicken" at a single restaurant in Smyrna, Georgia, near Atlanta & # 39; s SunTrust Park.
Beyond Meat ( BYND ) has added chicken to its range of plant-based products, which include options for burger, ground beef and sausage, including meat substitutes. KFC will be the first nationwide fast-food restaurant to test Beyond Meats plant-based chicken.
Plant-based meat alternatives have become popular in supermarkets and restaurants around the world as people search for environmentally friendly and healthier foods to eat. Although the health benefits of plant-based meat are still being debated, meat consumption ̵
1; especially red meat – is increasing people's mortality, according to a study published in the medical journal BMJ last month.
Beyond Meat's stock has risen since May's initial public offering, rising to $ 150 from the $ 25 IPO price. At one point, Beyond was trading about ten times higher than the stock price. The stock has cooled since then, but investor enthusiasm remains as sales soar. It is rumored that Rival Impossible is planning an IPO.
KFC, owned by Yum Brands ( YUM ) joins a growing list of fast food and serves restaurants that add meat substitutes to the menus. Customers demand them, and companies so far have been happy to force and satisfied with the results.
Although KFC said the Beyond Meat test will be limited to a store within Recently, other restaurants that have tested plant-based meat alternative products have finally expanded availability. Burger King recently made its plant-based Impossible Whoppers available across the United States. They started as a small test in St. Louis. Similarly, Restaurant Brands & # 39; Tim Hortons began offering Beyond Meat breakfast sandwiches as a small test and expanded them across Canada. Dunkin & # 39; ( DNKN ) tests Beyond Meat sausages and egg sandwiches in New York, and announced in July that it plans to bring plant-based sandwiches to all US stores in New York the near future.
KFC will offer Beyond Fried Chicken in two forms: nuggets or boneless wings, each available in six or 12-piece combo meals. The wings cost $ 1 each ($ 6 for half a dozen and $ 12 for a dozen), and nuggets are $ 6.49 for six and $ 8.49 for 12. Customers can purchase four plant-based chicken nuggets a la carte for $ 1, 99.
KFC states that the alternative chicken is "still fingered so it is good."
"KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it is plant-based," said Kevin Hochman, chief concept. officer for KFC US. "I think we've all heard & # 39; it tastes like chicken & # 39; – well, our customers are going to be surprised and say, & # 39; it tastes like Kentucky Fried Chicken! & # 39;"