We've all been waiting for it, and now it's here: A Communist hero-themed KFC planted in the middle of China.
The legendary soldier Lei Feng, celebrated for her altruism, now has a fast food chicken restaurant dedicated to his spirit. The first location is in Changsha, the capital of Central China Hunan Province, according to Xinhua.
But the Lei Feng fever has just begun. KFC said it will promote the "Lei Feng spirit" in its more than 250 business in Hunan "and encourage its employees to learn from the role model."
KFC itself is a bit of a legend in China.
The American chain entered a fast food desert three decades ago when it became the first foreign restaurant operator to try the China market with the opening of a massive restaurant at the southern edge of Tiananmen Square.
Thanks in no small part to early Access to the market, including the status of the first western chain in mainland China, has grown to become the country's largest fast food operator. It had 5,347 stores in August.
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