Kellogg splits into three companies as it shifts focus to global snacks

Kellogg said they plan to split their business into three companies, and try to start their larger, faster-growing snack business while helping grain brands of the same name regain a foothold on supermarket shelves.

The move, which Kellogg said will separate snacks such as Pringles, Cheez-Its and Pop-Tarts from cereals including Frosted Flakes and Froot Loops, aims to create more agile, focused companies and marks a shift from the food industry’s decades-long strategy. to pursue acquisitions and build scale.