Mojitos via a K-Cup pod?
It will soon become a reality for customers in three states across the country.
Keurig Dr. Pepper Inc. and Anheuser-Busch InBev SA proceed with the plan to launch a K-Cup system after launching the program in St. Louis, Missouri in November.
The new machine, in partnership with Drinkworks, officially rolls out in Missouri and Florida in the coming months, as well as California by 2020.
Drinkworks machine works by using fluid -filled buckets to prepare cocktails, brews and cider with a touch of a button, just like coffee.
Each pod contains a shot of alcohol along with the flavors, and is then melted with water or carbon atoms to serve drinks such as Moscow Mule, Old-fashioned or Beer. The companies said the beverage portfolio already contains more than 24 different recipes. The machine is sold for $ 299 in advance and currently sold in St. Louis for $ 399. A four-pack pods is around $ 1
The Wall Street Journal was the first to report on the news of the expansion.
The movement also comes as both companies have been grappling with declines in recent quarters. AB InBev has seen sales of its iconic Budweiser and Bud Light brands in the United States for several months, while Keurig Dr Pepper announced last year that sales of its name bread makers have declined in the fourth quarter. However, CEO Rober Gamgort offered good reason for the decline, and says that her machines last longer.
"Fewer people buy to replace a broken brew," CEO Robert Gamgort said in a conference call with analysts last month. "The quality of the breweries increases significantly. You can see it by going online at Amazon or Walmart or anywhere else and looking at the star values of the breweries and how much higher they were than those in the past."
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Nathaniel Davis, director of Drinkworks, said the company is working to develop a lock for the new machine to avoid child consumption. He also said the seeds are designed so that they cannot be opened by hand.
The new machine will also have some competition soon. French spirit maker Pernod Ricard SA said it is planning to launch its own bartending assistant this year, called Opn, which distributes spirits such as Absolut Vodka and Jameson Whiskey from bottles shaped like books in a library, according to Journal.