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Juuls Massive Vape Cloud of Trouble Grows, With the Feds Launch Criminal Investigation




Photo: Craig Mitchelldyer (AP)

Juul e-cigar giant is already facing a massive backlash from accusations it purposely announced to underage users and used misleading marketing methods. But the problems could get much worse, with the Wall Street Journal reporting on Monday that federal prosecutors are preparing a "criminal probe" into the company.

The Journal report contained few details, other than that the U.S. Attorney's Office for the Northern District of California is behind the investigation, and that it is only in the initial stages. The "focus" of the probe could not be ascertained. However, the paper noted that Juul is facing multiple investigations already, including a federal Commerce Commission to investigate if it is being marketed to minors, a Food and Drug Administration investigation "that covers marketing and outreach, and the high nicotine content of Juul's refill pads," and investigations from at least six State Attorney General:

A Juul spokesman had no immediate comment … A US Attorney's Office spokesman said he could not confirm or deny an ongoing investigation.

Juul claims the products are only intended for adults to switch from cigarette smoking. But the meteoric rise has been associated with soaring teenage rates, with the Centers for Disease Control releasing data showing that more than one in four US high schools have used a vape in the last month, and it has a $ 1 deal 12.8 billion to sell a minority stake in tobacco titanium Altria has not exactly helped its image. Juul has made changes, including hiding its social media accounts and stopping the sale of most of its flavors last year, but many users have simply switched to others that are still on the market as mint or turned to competitors (including knockoff Juul pods).

The US gun industry is also facing an existential threat as the CDC investigates hundreds of cases of gun-associated lung disease (VAPI) across the country that have killed at least nine people. Most, but not all, cases involved THC products that may have been cut with unsafe additives such as vitamin E acetate, instead of the nicotine products sold by companies such as Juul. However, the CDC and other health authorities have warned that they have not determined a single cause, and the problems with VAPI and teenagers have been somewhat conflicting.

The consequences have already been great. The New York Department of Health issued an emergency ban on all vaping products with flavors other than tobacco or menthol this month, with Michigan authorities implementing a similar ban. Walmart announced it would stop selling weapons products last week. Meanwhile, the only good news for Juul that appears to be coming down the pipeline is that the prospect of a federal ban on flavored e-cigarette products, floated by Donald Trump in recent weeks, is reportedly undermined by Republican pollsters who have warned White House that it could lead to political setbacks.



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