Juul put a reporter inside one of his factories for the first time, and that didn't work out well, as evidenced by this tricky excuse bit on CNBC.
In its public good campaign, it will be before a vote in November, Juul's CEO Kevin Burns gave an interview with CNBC, which was sent tonight, and responded to the scream about the effects of e-cigarettes on teenagers. For the first time, Burns fully admits that teens wake up, regret the parents, and admit that we have no idea about the long-term effects of weapons.
San Francisco coaches have recently passed a gun ban that comes into force in early 2020, but of course it could be eradicated by a competing pro-vaping election in November of elections. The vape target is sponsored by Juul, headquartered in San Francisco, and the company spent just as much as $ 400 million on a SoMa building. Juul takes the PR fight to clean up the public health image of the arms industry, but their last attempt may have been a flameout.
Burns was pressed hard for what he would say to the parents of teenagers who had started using the company's product. "First of all, I want to tell them I'm sorry that their children are using the product," Burns CNBC told a teaser segment of a full interview. "It is not meant for them. I hope there was nothing we did that made them appealing. As parents of a 1
Furthermore, Burns seems to push back against his own company's claims that waxing has fewer chronic health effects than traditional smoking. "Frankly, we don't know today," he said. "We haven't done the long-term, long-term, clinical testing that we need to do."
In the above segment, which does not contain the excuse, Burns reiterates that vaping helps cigarette smokers quit actual cigarettes – but admits that the conclusion comes from the company's own data and analyzes, not from any kind of independent medical study. Leading medical experts question whether people really switch away from cigarettes when they record e -cigs and Juul-ing.
"Many of them do not completely change, they engage in two applications," said former FDA commissioner Scott Gottlieb. "We're not sure it's a health benefit. Even if you reduce the number of cigarettes. If you still smoke, you still have the most harmful effects of smoking."
But the big concern with vaping is that it is the teen hooked. Studies show a double-digit increase in teenage arms over the past two years, contributing to the power of Juuls $ 1 billion in annual sales. "Their biggest segment is Millennials," says Gottlieb CNBC. "I suspect a large proportion of them are people who are starting nicotine recently."
We haven't seen the whole context of this interview, and CNBC can play some "gotcha" moments in an exchange where Juul's CEO Kevin Brann may have otherwise acquitted himself and his company quite well. But the impetus for the San Francisco vaping ban is that e-cigarettes attract young people who don't otherwise use tobacco, well, Burns confirmed and regretted this. But it can be more brilliant to see the whole context of the interview, which flows at 19:00. PDT tonight at CNBC.
Related: San Francisco Supervisors approve ordinance to exclude e-cigarette sales