Uber -obsessed JUMP pulled bikes and scooters from a handful of markets in recent months. The last affected city is San Diego, where JUMP's bikes and scooters will no longer be available from September 19, with the exception of two naval bases in the city.
"We understand that this can have a major impact on your day-to-day commute, and we regret the fact that we can no longer provide this service to you," JUMP wrote in an email to its San Diego customers.
The decision was in light of San Diego Mayor Barbara Bry's request for a moratorium on scooters in the city until it could come up with a fiscally responsible and well thought out plan.
"We agree with local elected officials in San Diego who have said current micro mobility regulations promote an unsustainable operating environment, which is why we are ending our operations today," a Uber spokesman told TechCrunch. "We look forward to working together with the city to develop more sensible rules. "
Earlier this week, JUMP removed the bikes from Providence following acts of vandalism and abuse. This month, JUMP also removes its bikes from Atlanta after operating in the city for just nine months. however, remain.
"We are running our current JUMP e-bike operation in Atlanta," a Uber spokesman told TechCrunch. "We will continue to offer JUMP scooters and look forward to continuing conversations with city leaders about how we can collaborate to expand transportation options. "
This decision came after Atlanta stopped the dockless vehicle permit process and implemented a nightly curfew for them. Meanwhile, JUMP also pulled its bikes from Dallas and San Antonio, without any real explanation. In Staten Island, regulatory barriers forced JUMP to remove their bikes. Since June, JUMP has been pulling its bikes from at least six markets.
"Our goal is to make JUMP electric bikes and scooters a sustainable part of the transportation ecosystem," a Uber spokesman told TechCrunch. "We currently have JUMP products in over 25 cities around the world, and we make operational decisions on a case-by-case basis."
It is likely that the individual cases are at least partly driven by unit economics ̵
Meanwhile, San Francisco appears to remain a solid market for JUMP bikes. In August, JUMP hit a million rides in San Francisco since its launch in January 2018 with a total fleet size of 500 bikes. Earlier this year, JUMP highlighted its high utilization rate in the city compared to anchored bike suppliers.
Uber's JUMP is, of course, not the only company having problems with its micro mobility. In July, Lyft had to pull its e-bikes out of San Francisco after apparent battery fires. Then in August, a glue bike caught fire in Seattle. On the positive side of Uber, at least no bikes or scooters that took fire have been reported.
This is to say that micro mobility is not a simple business. Between regulatory barriers, potential vandalism and defective batteries, there are a number of factors that can stand in the way of success.