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Judge orders chocolate maker to destroy chocolate bunnies




Lindt & Spruengli’s foil-wrapped chocolate bunnies deserve protection against copycat products, Switzerland’s highest court ruled Thursday, ordering German discounter Lidl to stop selling a similar product in Switzerland and destroy its stock. (Arnd Wiegmann, Reuters)

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ZURICH — Lindt & Spruengli’s foil-wrapped chocolate bunnies deserve protection against copycat products, Switzerland̵[ads1]7;s highest court ruled Thursday, ordering German discounter Lidl to stop selling a similar product in Switzerland and destroy its remaining stock.

Research submitted by Lindt showed that Lindt’s Easter Bunny was well known to the public, the federal court said, adding that the two products were likely to be confused even if there were some differences between them.

It overturned a Swiss commercial court ruling against Lindt and in favor of two Swiss units of Lidl last year and ordered Lidl to destroy its stock of chocolate bunnies.

“Destruction is proportionate, especially since it does not necessarily mean that the chocolate as such must be destroyed,” says a summary of the judgment.

Swiss premium chocolate maker Lindt has fought many court battles over the years to protect one of its best-selling products.

Germany’s Federal Court ruled last year that the gold tone of the foil-wrapped Easter bunny had trademark protection.

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