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Home / Business / Jony Ive's resignation reveals new details about Apple's car and television plans

Jony Ive's resignation reveals new details about Apple's car and television plans



Like today's and former Apple employees, Jony Ives's departure discusses new details about the company's former secret work on a self-propelled car, a television, and just what happened when Ive famous one on top of Scott Forstall.

  Apple's Jony Ive

Apple's Jony Ive

Jony Ive is known for designing countless Apple products that have been successful worldwide. Now, as he leaves, Apple employees also reveal details of his projects that were never released. They include hardware like the origin of Apple's Project Titan car, the secret Apple TV and the policy, such as how to turn in to replace Scott Forstall as head of Apple's Human Interface team.

Forstall was senior vice president of IOS Software and was released after problems with the launch of Apple Maps. It was known that Ive replaced Forstall and took him responsibility for both software and hardware design, but it was not known how quickly this change was made.

According to The Information in 201

2, Ive attended a regular meeting of Apple's Human Interface team, previously overseen by Forstall, just before Forstall's departure.

One of the designers now presented where Forstall was, and it was Ive who answered.

"Scott is not with us anymore," he allegedly said from the back of the room.

After that meeting, Ive took direct charge and immediately brought that team over to see Apple's industrial design studio. According to the Information source that was there, the team saw a prototype of Apple Watch three years before it was released. They also saw an Apple TV set.

"It was super-minimal," the source says. "Just a glass of fine detail."

Apple has never released that television set, and so far it has not released the much-rumored self-propelled car. But other sources that speak to The information has revealed how I approached the idea.

  Mockup of an Apple Electric Car (based on a Tesla)

Mockup of an Apple Electric Car (based on a Tesla)

Reported, Ive was so involved in the original design of an Apple car that he made a prototype model of leather and wood specifically to show CEO Tim Cook. The most visible remarkable feature of the model was that Ive insisted that it should not have a steering wheel.

Instead, the car should be predominantly voice controlled. And for his demonstration to Cook, Ive hired an actress to perform as Siri, answering voice commands.

It is not known how the prototype was received or how close Apple's car plans claimed it, but the company at least temporarily made the table initiative. While Project Titan continues today under hardware engineer Bob Mansfield, Apple is not like chasing a fully functioning vehicle as aggressively as it was in 2015.

Ive been more successful with his design work at Apple Park, the new campus he and Steve Jobs had been pushing – but now I supposedly rarely worked. According to Bloomberg sources, Ive began to back from the daily business shortly after Apple Watch was launched in 2015. [19659005] Instead of Apple Park, Ive has worked out of a studio in San Francisco as he is now has the foundation for its new LoveFrom business. The information reports that he has been working there for some years.

"It felt special to be invited to his private studio," said a source who has not been there but had colleagues. [19659005] Nevertheless, enough people visit the studio in San Francisco's Pacific Heights region that the neighbors allegedly have complained about. .


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