JD Vance says Target ‘decided to wage war’ on shoppers with Pride Month collection

Sen. JD Vance (R-Ohio) suggested Friday that Target “decided to wage war” on its customers by releasing its annual Pride Month collection.

“Target could have decided to stay out of the culture wars, instead they decided to wage war on a large part of their customer base,” Vance tweeted. “I no longer shop at Target, and it seems many families do as well.”

Conservatives have called for a boycott of the company over its LGBTQ merchandise, with several Republican lawmakers expressing support.

“Why support woke companies that hate you?”[ads1]; Rep. Lauren Boebert (R-Colo.) said further Twitter Monday. “The goal will not be to get another dollar from me.”

Rep. Marjorie Taylor Greene (R-Ga.) compared the situation to the conservative backlash that Bud Light faced last month after partnering with transgender social media influencer Dylan Mulvaney.

“What they don’t realize is the guys who quit Bud Light and the wives shop at Target. Or at least they used to,” Greene tweeted on Thursday.

Target announced this week that it would remove certain items from stores and that it had moved Pride merchandise to the back of some Southern stores, after customers knocked down Pride displays, angrily confronted workers and posted threatening videos on social media, according to The Associated Press .

“Since introducing this year’s collection, we’ve experienced threats that affect our team members’ sense of safety and well-being while at work,” Target said in a statement to the AP. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

The company has sold merchandise for Pride Month, an annual celebration of the LGBTQ community, for a decade, according to The New York Times.