Jamba Juice changes name to Jamba.
The company will continue to sell juice, they just want customers to know that juice is not the only thing they do. To go along with the new name, their new tagline is "Smoothies. Juice. Toast."
In fact, the new plan for Jamba is to emphasize its bowls, according to Nation's Restaurant News. This is apparently a response to the increase of healthy dining options, with fast casual salad chains and increasingly poke restaurants. With more and more competition, Jamba hopes to exploit its brand.
"When the brand started almost 30 years ago in San Luis Obispo, it was basically a little juice store with a big idea," Geoff Henry, the brand's president, told NRN. "This brand has resulted in more well-being and thus created a smoothie and juice category with several billion dollars in the process."
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"The reality is that many guests do not know that Jamba offers bowls," Henry continued. "That is why the change of name with the new subarea is a way to help highlight our guests' wider range of offerings and keep up with the changing marketplace."
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The new menu will contain ingredients such as matcha, acai and spirulina. In an effort to bring lower sugar alternatives to their customers, Jamba went with a nutritionist to accommodate new popular diets. In addition, the brand works with a cloud-based system for customers to buy goods from. They have also joined forces with Uber Eats to ensure that drivers have access to isolated bags.
FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS "It is definitely an exciting time to be part of the Jamba," Henry says.