Jaguar has targeted Tesla owners with email ads where the automaker makes a bold comparison between I-Pace and Tesla Model X.
The UK machine introduced I-Pace, the first all-electric vehicle, last year.
The vehicle has found success in a few European markets, but sales have been extremely slow in the US despite offering 0% financing to boost sales.
Jaguar only delivers about 200 I-paces per month in the country.
Now, several Tesla owners have announced to receive promotional leaflets for the I-pace of the post.
In the brochure, the Jaguar I pace compares favorably to the Tesla Model X (Picture of trinitesla on Reddit):
It's not the first time I've tried to compare its electric vehicle with Model X.
At the first launch of the vehicle last year, Jaguar launched a draw competition of I-Pace with a now completed version of Tesla Model X.  Electrek's Take
Let me start by saying I like I-Pace.
In my review of Jaguar I-Pace earlier this year, I noticed that there is a wonderful electric vehicle and a good first entry into the electric space of the car manufacturer despite several problems.
However, I have a problem with how Jaguar has claimed that it is an SUV and it compares to model X.
Teslas Model X is a true full-size SUV that is much larger than I-Pace and has much more cargo compartment, which is one of the most important features of an SUV versus a sedan.
I do not know why Jaguar insists on comparing it to model X. I think they do themselves a favor when they do
The comparison table is just misleading.
Forget about not comparing them initially, says Jaguar that Model X Standard Range gets 250 miles on a single charge.
It's not clear where they took that number, but the Model X Standard Range has an EPA estimated range of 255 miles.
They also practically facilitated things such as fast charging capacity, driver assist functions and cargo space in their comparison points.
Jaguar has a fantastic vehicle on the hands that happens to be electric. That doesn't mean they should attach it to any electric vehicle out there.
I think they should focus on making their own place in the EV market, because if they knock on stealing market shares from Tesla, they should have a tough time.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.