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Home / Business / Is Tesla a cult? A dealer is wondering what Elon Musk is biting out of BMW

Is Tesla a cult? A dealer is wondering what Elon Musk is biting out of BMW



One of the largest US car dealers only had an uneven quarter selling BMW, and a senior executive said Tesla Inc. played an important role.

Sonic Automotive Inc., the fifth largest US retailer group, quarter profit Wednesday, missed analysts' estimates. Jeff Dyke, Sonic's president, said "challenging" times for BMW AG and Honda Motor Co. was partly to blame. Many of Sonic's stores selling these company's brands are in California, the home of Tesla's headquarters, and by far the largest model of the 3-sedan model.

When one of the analysts asked if Tesla took into account BMW's challenges, Dyke replied to Sonic's earnings ring: "There is no doubt."

"I've spent a lot of time producing meetings, and five years ago, Tesla wasn't even a big topic," Dyke said. "Today it is at the top of everyone's rule, and it must be."

Tesla has avoided a traditional negotiating network in favor of direct sales from its stores and through online ordering. While other dealers have criticized CEO Elon Musk's approach and said it could reduce the car's deliveries and repairs, Dyke gave the billion-dollar credit.

"You can say anything you want about their service issues and everything, they & # 39; I continue to sell more cars, and I don't know if it's more of a cool than anything else," Dyke said. "My hat to them ̵

1; they sell many cars and there is no question in California that it comes in our shorts."


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