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Business

iPhone prices are not the only reason why Apple loses ground in China




iPhone XS and XS Max are considered too expensive and not innovative enough in China

This may sound absurd for many people, but the company estimated to have ranked second in 2018 global smartphone shipments seems to go through an unprecedented crisis from a demand point of view. Initially, iPhone sales figures have begun to decline, a worry-free trend for Apple as analysts and industry leaders expect to continue for at least a little while. In fact, it's all but guaranteed that Huawei will sense Apple's total handset volume this year after doing the same in Q2 and Q3 201[ads1]8.

Removing the US market, where Huawei's modest presence has an obviously politically charged reason , Apple has pretty much struggled to stave off the Chinese threat everywhere. It is surprising that Huawei's homeland has proved to be a particularly tough nut to crack for the iPhone, even when global numbers continued to increase. For example, Apple 2016 ended in fifth place in China, according to Counterpoint Research, with a mid-10.4 percent share of the world's largest smartphone, compared to third place in 2015 and a share of 11.3 percent.
As it turns out, and there were still two ways to turn it on, and there are two main reasons for Apple's deeper Chinese crisis in recent years, as explained in a new Reuters report.

Yes, sky-high iPhone prices are definitely guilty

This is the easiest explanation, backed by the 2017 introduction of the first mainstream mobile device with a 4-digit start price in the United States. Although the iPhone X was not a worldwide lemon, the reception in a market that was mostly focused on value for money could only be described as freezing. Apple's Chinese part did not die immediately, but total smartphone shipments in the region began to slip.
 It's not enough to reduce the prices of old devices like the iPhone 8

] It's not enough to reduce the prices of old devices like the iPhone 8

]

Although the company held on an 11.5 percent piece of cake in the last three months of 2018, which actually translated into a modest 11.8 million iPhone unit's sales, according to IDC, a total of 3 million reduced from 4th quarter 2017. The natural answer was to reduce local iPhone prices to better compete against cheap flagship models from Oppo, Vivo and Xiaomi in addition to Huawei. [19659003] But several recent reports have suggested that the inefficiency of these measures. In fact, February sales are considered disastrous, despite the iPhone 8, for example, now costing around 25 percent less than just three months ago in China. What brings us to the other reason Apple is doing so badly in the region.

iPhones are simply not attractive enough for Chinese consumers

If you haven't noticed, the world's largest smartphone market has evolved and evolved, shifting its focus to features and innovation. Yes, reasonable prices still matter, but not as much as some years ago. As such, sales of units costing $ 600 and up appear to have actually increased in 2018.

Instead of being good news for Apple, this transition has favored Huawei, Oppo and Vivo as well. That's because the three brands have upgraded the hardware specifications of their high-end products in more dramatic ways. While Apple is still focused on enhancing user experience, these ambitious companies are always willing to experiment with radical redesigns and eye-catching features such as triple back cameras and fingerprint sensors.

  The Huawei Mate 20 Pro camera is apparently a box office winner

The Huawei Mate 20 Pro camera is apparently a checkout win

At least, the strategy seems to pay off in a big way, as many locals Dealers and dealers claim iPhone owners flock to the competition. Especially Huawei is said to sneak Apple's once devoted users first and foremost to cameras that are considered superior.

It sounds like Apple may need to increase the bet killing and shooting enhancement efforts of future iPhone generations if it won't be left behind. It actually applies to the whole world, not just China, but for what is worth, the iPhone XI (or 11) is expected to deliver on at least one of the two fronts.



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