Instagram founders at Snapchat and break up Facebook

Of course, you can't talk about Instagram without mentioning the Stories feature, as it introduced in 2016 and is now one of the clips in the app. There are now over 500 million people using Instagram Stories daily, and Facebook is convinced that the number will continue to grow, as more users lean against ephemeral (aka disappearing) posts. While Systrom and Krieger did not blatantly say that Instagram demolished the Snapchat feature ̵[ads1]1; a move allegedly commissioned by Facebook CEO Mark Zuckerberg – they confirmed that the competing app played a role in launching their own stories.

"For a long time, people's profiles were filled with Snapchat links, and it was clear that people were trying to bridge the two products," said Systrom. "By bringing them to one place, we gave consumers what they wanted." It's not quite shocking, because it makes sense for Instagram not to have a rival app that takes user involvement away from it, nor is Instagram's mistake that people have decided to use their app instead of Snapchat, although the inspiration for Stories are quite obvious.

To lose independence after being bought by Facebook, who may have pushed Instagram to be more than just a simple photo sharing app, Systrom said he didn't see it as a negative move. " In some ways, there is less autonomy a function of the Instagram winner, "he said." If Instagram had only been a niche app for photographers, we would probably work on that app for 20 years as a niche app. Instead, what happened was that it got better and better and better, and it improved, and it got a size where it was meaningfully important for this company. "

 Interactive Keynote: Instagram Founders Kevin Systrom and Mike Krieger with Josh Constine - 2019 SXSW Conference and Festivals

Kevin Systrom

Systrom added that in some ways the loss of autonomy could have been predicted from the beginning. But of course, it really becomes once you start accessing resources from a multi-billion dollar company like Facebook. "If that thing comes to this size we want it to come to – that's why we make this deal – the autonomy will Finally, don't be there so much because it's so important, "he said." It's just an inevitable thing if you succeed. So you can choose: Do you want to be unsuccessful and small, and have all the autonomy in the world, or not? I think we came to that point. "Of course, Systrom was asked for suggestions like the one introduced by Senator Elizabeth Warren (D-MA), which aims to break up major technology companies such as Facebook, Google and Amazon. said that, as this becomes a major conversation issue in front of the US presidential election in 2020, he wants politicians to be more concrete about how they actually plan to solve problems, and seems to think that these proposals must offer concrete solutions, rather than just be based on the idea that companies must be broken up because they are too strong.

Systrom said that any proposal must be specific about the integrations and acquisitions they are talking about. "Are there Amazon White Labeling products and selling them on Amazon? Because it is a completely different problem than if Facebook should also own Instagram, which is a completely different problem than if Apple has the right to be an App Store only, "he said. When we get closer to 2020, it will be interesting to see which other presidential candidates will propose, but it is clear that the Democrats will not let this die soon anytime.

"The cliché that every company is a technique company is increasingly true, Systrom continued. "So breaking up tech or having such conversations will improve and lead to better policies if we are very specific on the issues we are trying to solve and what the implementation will be." He quit saying that a "more nuanced proposal" than Warren is needed. "My fear is that a proposal to break up all technology is to play on everyone's current sense of anti-tech rather than doing what politicians should do, which are real-life addresses and real-life solutions."

Pictures: Chris Saucedo via Getty Images (Kevin Systrom)

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