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India's new draft e-commerce rules make it harder for Amazon, Walmart



  An employee of Amazon India retrieves products from a selected storage area to fulfill customer orders before packing at Amazon's newly established fulfillment center on the outskirts of Bangalore on September 18, 2018.

Manjunath Kiran | AFP | Getty Images

An employee of Amazon India retrieves products from a selected storage area to fulfill orders placed by customers before packing at Amazon's newly created fulfillment center on the outskirts of Bangalore on September 18, 2018.

India has outlined a new draft policy to govern Its growing e-commerce sector will protect domestic businesses and can further limit the way foreign companies operate in the country.

While e-commerce in India is still on its nascent stage, compared to the general retail market, the market is expected to reach $ 200 billion by 2026 from under $ 39 billion in 2017, mainly due to rising revenues and an increase in the Internet. users, according to the government's India Brand Equity Foundation.

The untapped potential of India's ecommerce market has led to an investment of about $ 5 billion from Amazon and a $ 16 billion effort from Walmart to local player Flipkart. But in December, India imposed new restrictions on foreign direct investment in the e-commerce sector, forcing Amazon and Walmart-owned Flipkart to restructure their business to comply with the law.

"We are now studying the draft policy and we will give our input in the public review period," an Amazon spokesman told CNBC on Monday.

Flipkart did not respond immediately to a submitted comment request.


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