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Impossible Whopper does not fool Durango taste testers



The Impossible Whopper, a plant-based patty that promised all the flavor of ground beef without the environmental impacts of beef production, was rolled out this week at every Burger King across the country, captivating some, but not fooling, a taste testing panel in Durango.

Four self-professed foodies agreed to participate in The Durango Herald their blind taste test comparing Impossible Whopper with the traditional Whopper. They came to a shared judgment about the caretaker's taste, but none of the four participants was deceived by the plant-based carbonate.

Seanan Culloty, a former executive chef at Ken and Sue's restaurant in Durango, almost immediately knew Impossible Whopper was the driver, but he decided it was better seasoned than the traditional competitor.

"I think it's a great alternative to meat," he said.

Impossible Whopper Chops are made and delivered by Impossible Foods, which says removing animal products from our diets will help "save the best planet in the known universe."

Meat production occupies almost half the land on Earth and a

Livestock production also produces more greenhouse gas emissions than the transportation sector, according to a 2006 Food and Agriculture Organization of the United Nations report.

Consumer decisions are not typically driven by an ethical sense of right and wrong. , but rather a constellation of other factors, including the convenience, taste, and actions of their peers, said Rachel Landis, who participated in Herald & # 39; s taste test and is director of the Durango-based Good Food Collective. The collective is working to create a healthy local food system.


The impossible burger, the bottom, a meatless burger available at Burger King in Dura ngo, looks almost identical to the fast food restaurant's staple product, The Whopper, top.

Claudia Laws / Durango Herald

Impossible Whopper does not fool Durango taste testers

The impossible burger, the bottom, a meatless burger available at Burger King in Durango, looks almost identical to the fast-food restaurant's staple product, The Whopper, top.

Claudia Laws / Durango Herald

The impossible citizen is a step in the right direction as far as environmentalism is concerned, Landis said. For years, gardeners have been tucked away in grocery stores, bringing meat options into the mainstream, she said.

"This tastes like fast food meat," she said.

For many early hamburger consumers, the impossible burger may have less appeal because of its meatiness, she said. The burger is also cooked on the same surface as beef and chicken, unless the customer asks for something else, which can be problematic for vegetarians and vegans.

To catch non-vegetarians, meat alternatives must be "just as tasty, if not more so, (than real meat). It must look the same, smell the same," Landis said.

Nick Gonzales, Herald & # 39; s Food page editor, noted a slight color difference between the two carbonates. He preferred the taste of Impossible Whopper. He said he would not have known it was an impersonation pat if he did not expect it.

Karen Anesi, a local food critic, squatted on the Impossible Burger's carb to avoid being distracted by the bread, tomatoes and lettuce, and was immediately impressed. The texture fell short, she said.

For Anesi, putting a plant-based product against meat is an unfair comparison, she said.

"I don't know if you ever have the & # 39; best burger & # 39; if you compete against a burger," she said.

But she said she respects the idea behind the impossible citizen.

19659024] The Impossible Whopper, a meatless burger available at Burger King in Durango, looks almost identical to the fast food restaurant's staple product, Whopper.

Claudia Laws / Durango Herald

Impossible Whopper does not fool Durango taste testers

The Impossible Whopper, a meatless burger available at Burger King in Durango, looks almost identical to the fast-food restaurant staple product, Whopper.

Claudia Laws / Durango Herald

After sampling the Whoppers, Anesi took his burgers home to conduct his own taste test panel with Zena, a standard poodle, and Buster, an Airedale.

Two out of three times both dogs chose the beef patty first. But after releasing the steak cakes, they "eagerly" chewed the meatless chops, Anesi said.

Although picky palates can't be fooled by Impossible Whopper, fast-food junkies can buy the plant-based carbonate for $ 5.59 with the knowledge they help reduce greenhouse gases.

Or they can go with the salad.

mshinn@durangoherald.com


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