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Impossible sausage pizza with small emperors



"We've seen the alternative meat trend continue to grow over the years and we feel we can be at a tipping point," said Ed Gleich, chief of innovation manager Little Caesars.

We first tried Impossible's sausage meat in steamed dumplings and a breakfast sandwich, in our close range inside the company, but this pilot presents a first commercial test for the product.

Gleich explained that the first three markets to test the product were chosen for their different consciousness levels of impossible meat ̵

1; Ft. Myers and Naples, FL have higher recognition than Yakima, WA. If the product is a hit, the chain plans to sell the product to a greater extent towards the end of 2019 or early 2020. "We would not test it unless we were predisposed to believe it could win. So our intention is if it is Successfully, we certainly plan to expand it, "Gleich said. "Towards the end of the year would be the earliest we could do."

"It's not the people who are tough food writers and not the people who are," If I could take a pill for nutrition every day and never stop chewing anything, I'd be happy. "

For Impossible, the partnership is yet another step in regular restaurants. The company's original plant-based burger made its debut in Manhattan's Momofuku Nishi, but now there are branches of Burger King, Applebee, and White Castle.

Major Company Goals is throwing at a customer base of meat eaters who may have health problems around animal meat or would consider vegan meat to be an ethical choice, but are also not willing to eat traditionally convincing meat proxies.

"It's not the people who are tough Food publishers and not the people who are, "If I could take a pill for nutrition every day and never stop chewing anything, I would be happy," said Peter Bodenheimer, presenter of Food Tech Accelerator Food-X. "I think the mass market lives in between the two."

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