"We've seen the alternative meat trend continue to grow over the years and we feel we can be at a tipping point," said Ed Gleich, chief of innovation manager Little Caesars.
We first tried Impossible's sausage meat in steamed dumplings and a breakfast sandwich, in our close range inside the company, but this pilot presents a first commercial test for the product.
Gleich explained that the first three markets to test the product were chosen for their different consciousness levels of impossible meat ̵
"It's not the people who are tough food writers and not the people who are," If I could take a pill for nutrition every day and never stop chewing anything, I'd be happy. "
For Impossible, the partnership is yet another step in regular restaurants. The company's original plant-based burger made its debut in Manhattan's Momofuku Nishi, but now there are branches of Burger King, Applebee, and White Castle.
Major Company Goals is throwing at a customer base of meat eaters who may have health problems around animal meat or would consider vegan meat to be an ethical choice, but are also not willing to eat traditionally convincing meat proxies.
"It's not the people who are tough Food publishers and not the people who are, "If I could take a pill for nutrition every day and never stop chewing anything, I would be happy," said Peter Bodenheimer, presenter of Food Tech Accelerator Food-X. "I think the mass market lives in between the two."
Read (and see) the full Impossible Foods story: