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Business

Impossible franchisees have exciting expansion plans




Yes, now that CBS and Parcomount-owned Viacom are joining forces, they can "boldly go" in many creative new directions for Star Trek Mission: Impossible and anyone sees the ripe for brand expansion .

The merger will bring the Star Trek movies and TV shows back under the same corporate umbrella for the first time since 2005. There has been a lot of chatter about that, with speculation that Star Trek could create their own cinematic universe like Marvel, and then counter that Star Trek doesn't have to have something like the MCU.

Anyway, the new company is called ViacomCBS, and Bob Bakish runs the store. It was an investment call the other day, with Bakish making it clear (via Deadline) that the Star Trek and Mission Impossible franchises have significant potential to exploit "across all companies' platforms . " Upcoming CEO Joe Ianniello added, from an international angle, that "the scale is becoming more and more important all the time."

The "scale" note, along with content "across all corporate platforms," ​​fed the talk of a "Star Trek Cinematic Universe" – along with comparisons to Lucasfilm's current Star Wars expansion with more movies and TV shows in the works. Should ViacomCBS try to beat Disney at its own game?

Star Trek is already deep into the streaming world through CBS All Access, with Star Trek: Picard soon joining Discovery with manymore. Could we see a crossover connection between these TV shows and the new Kelvin Timeline films?

Star Trek 4 seems to have stopped at the moment, and we're not sure exactly what will happen to Quentin Tarantino's plan for a Star Trek movie. So stay tuned for announcements about what this new company plans to do with Trekverse. The possibilities are almost endless, and it is early days for this new team to decide the right path. (Not to explain the MCU comparisons, but they need their own Kevin Feige as an architect for what's going on here.)

What about Mission: Impossible ? That franchise was also brought into the investor conversation, and it's no wonder why. Viacom owns Paramount, and Paramount & # 39; s Mission: Impossible franchise has been very successful. The latest movie, 2018's Fallout was not only amazing to watch, it was the highest grossing film of the franchise to date.

So what can happen during this new business merger? How about a Mission: Impossible TV series reboot on CBS or CBS All Access?

The original Mission: Impossible The TV series ran from 1966 to 1973 on CBS. The show was revived for two seasons from 1988-1990 on ABC. No new plans have been announced yet, but I wouldn't be shocked to hear about a Mission: Impossible TV series, potentially with movie crossover characters. (May I suggest that Ving Rhames & # 39; Luther Stickell & Simon Peggs Benji Dunn head a spinoff series?)

Deadline brought up some of the other franchises in the Paramount library – including Transformers – films. It doesn't sound like they were specifically designated in the original investor conversation, but keep in mind the possibility of many other franchisees expanding in the ViacomCBS universe as well.

New ViacomCBS chief Bob Bakish told CNBC the CBS / Viacom library contains 140,000 TV episodes, 36,000 films and 750 series – which he considers competing against heavy hitters like Netflix and Disney +.

It really has almost unmatched scale on the content page. We have a clear scope in the content. There is no doubt that the companies are obviously stronger together than they are independent of each other.

The merger means that CBS not only picks up Paramount Pictures, it also gets Comedy Central, MTV, Nickelodeon, BET and more. There are also speculations that the combined ViacomCBS will look to buy another company such as Sony, Starz or Discovery.

We live in dizzying times with all these company mergers. Scary times? In terms of content, it is exciting to think about what the combined properties can mean. What do you hope for Star Trek Mission: Impossible and others on big or small screens?

[19659020]



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