SINGAPORE May 16 – Vegans, vegetarians and those who have the taste of plant-based foods can soon have more choices when ordering meals online.
From May 21st, Food Delivery Company Deliveroo is working exclusively with the American food company Impossible Foods to offer dishes and food made from its plant-based products.
They will be on the menu with eight restaurant brands with a total of 33 stores in Singapore, namely Fatboy is the Burger Bar, FatPapas, Omakase Burger, Oriole Coffee + Bar, PappaRich, PS Cafe, Three Bowls, and Wolf Burger.
Impossible Foods develops meat alternatives made from plants.
Deliveroo's general manager Siddharth Shank is said: "We have seen an increase in the demand for vegan or plant-based alternatives over the past few years."
Orders from vegetarian or vegan restaurants on the platform have increased from 7 percent in 2017 to 10 percent in January this year.
Diners in Singapore have also been receptive to Impossible Food's meat substitutes so far, Deliveroo said.
Impossible Foods launched its plant-based meat in Singapore earlier in March by collaborating eight restaurants, including potato, bread street kitchen by Gordon Ramsey and cut by Wolfgang Puck.
The restaurants serve dishes that include kosher and halal certified "steak" from Impossible Foods.
Deliveroo noted that four restaurants have seen a 15 per cent average increase in patrons since they started serving dishes from Impossible Foods.
Mr Shanker said: "We present impossible foods at Deliveroo, which fits our strategy to offer more plant-based foods with lower environmental impact."
Impossible Foods is known for its impossible burger, mainly made from soy and potato proteins, coconut oil and sunflower oil.
The company genetically modifies yeast and uses fermentation to produce an ferrous molecule called heme, which creates the taste of meat and gives the patty its red color.
The impossible burger is said to be more environmentally friendly than one with a conventional ground meat patty, as it requires less water and soil to produce while the emissions of smaller greenhouse gases and water pollutants.
At the latest developments, the implants director of international launches said Jordan Sadowsky: "With almost half of global meat consumption from Asia, it has been a priority for us to find more ways to expand in the region." – TODAY