Vegan "bleeding" Impossible burgers reach cafeterias across the United States
Larger food service company Sodexo will begin distributing the plant-based carbonate later this year to colleges, hospitals and major corporate offices, including Unilever and Ford.
Patty – made by Impossible Foods – is available for 1500 cafeterias across the country. While Sodexo's customers do not have to order the burger, the company predicts that most will, due to growing demand for more plant-based food from consumers.
More and more Americans are shedding animal products, mainly for health reasons, but also for the environment and animal welfare.
According to a recent survey, 47 percent of Americans who eat plant-based food do so for animals, 53 percent do so for their health, and 44 percent are motivated by sustainability and the environment.
"Plant-based is a pretty big strategy for us," Rob Morasco ̵
The Rise of the Impossible Burger
Although Impossible Burger does not land in its work cafeteria, many consumers will still be able to get their hands on the "bleeding" Plant-based patty. It is now available nationwide from fast food joint Burger King.
After a hugely successful trial in Missouri, Burger King began rolling out Impossible Whopper to all of its US locations earlier this year, and is now officially available from more than 7,000 of the restaurants.
With its "bleeding" vegan burger – and soon plant-based beef, chicken and even more and with fish – Impossible Foods wants to help change the food system from using animals to meat.
Website notes, "We have eaten meat since we lived in caves. And today some of our most magical moments happen together around meat: barbecue at the weekend. Midnight fast food runs. Taco Tuesdays. Sausages at the ballpark. "
" These moments are special, and we never want them to take crap tt, " continues it. " But using animals to make meat is a prehistoric and destructive technology … we make meat with plants so we never have to use animals again. That way, we can eat all the meat we want as long as we want. And save the best planet in the known universe. "