The Impossible Burger, a meatless burger that has previously only been available in restaurants, will be available for grocery shopping for the first time this week. Starting tomorrow, September 20, you can purchase the plant-based burger at 27 Gelsons Markets stores in Southern California. Impossible Foods says it will bring the burger to several grocery stores – including some on the East Coast – later this month, and it plans to reach all regions of the United States by the middle of next year.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores as well as restaurants. When it announced its latest burger back in June, Beyond Meat said it was available for purchase in stores including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target and Sprouts. Compared to this list of chains, Impossible Foods lags behind when selling their burgers directly to home cooks.
Impossible Foods has teased the store release of its Impossible Burger this past week, urging supporters to guess which city burgers had wanted to debut in. location in Westfield Century City in Los Angeles.
Both Impossible Foods and Beyond Meat already sell their burgers to restaurants. Impossible Foods says the burger is now available in over 1
The Impossible Burger will be available in 12-ounce packages for $ 8.99 each, and Gelsons Markets restricts customers to purchasing 10 packages per visit. The limitation may be disappointing for the hardest impossible fans, but given the reports of meatless burger shortages reported by the The Wall Street Journal earlier this year, it's not entirely unexpected.