PepsiCo, one of the world's most valuable brands, has received endorsements from A lists such as Steve Carell, Cardi B, Beyoncé and Madonna. It also sponsors the Super Bowl mid-term show for this year's big game on February 3rd.
However, PepsiCo offers products in addition to soft drinks, and has recently made new acquisitions to diversify its product portfolio, as well as for home-based carbonated drink makers SodaStream.
CNBC: PepsiCo stock as of February 2, 2019
Other investors suggest that concerns about tougher years ahead may Make the company a good buy. Mad Money host Jim Cramer said at the beginning of January that investors should choose stocks such as Coca-Cola and Pepsi-Co that can do well even during a potential recession or in the event of a market crash.
"You buy the shares of companies that are doing well in a recession – although I don't think we are entering one – it is also boosted by lower raw costs," Cramer said. He especially emphasized both CocaCola and PepsiCo: "They are the security stocks. That's what is worth owning."
If you want to invest for the first time, expert investors such as Buffett and Mark Cuban suggest you start with index funds that hold every stock in an index offers low turnover rates,
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