If you put $ 1000 in PepsiCo 10 years ago, that's what you want now

PepsiCo, one of the world's most valuable brands, has received endorsements from A lists such as Steve Carell, Cardi B, Beyoncé and Madonna. It also sponsors the Super Bowl mid-term show for this year's big game on February 3rd.

And if you invested $ 1,000 in the company 10 years ago you probably want to smile now if you don't sing and dance: According to CNBC calculations, a $ 1000 investment in PepsiCo in 2009 worth more than $ 2,600 as of February 1, 2019. Although the company's stock price has been largely stable over the years, some stocks may over- or underperform and past returns do not predict future results

Ivan Feinseth of the finance company Tigress Financial Partners sees a major problem against Pepsi and the traditional shower market in general: "The biggest problem that Pepsi" and similar firms face, he said on CNBC's "Squawk Box", "is that no growth in carbonated soda. "

The company must be creative, he said, and continue to develop or acquire other options: sparks, flavored seltzers, flavored teas, sports drinks, recycling drinks. This is where growth is in the niche beverage markets. . "

However, PepsiCo offers products in addition to soft drinks, and has recently made new acquisitions to diversify its product portfolio, as well as for home-based carbonated drink makers SodaStream.

CNBC: PepsiCo stock as of February 2, 2019

Other investors suggest that concerns about tougher years ahead may Make the company a good buy. Mad Money host Jim Cramer said at the beginning of January that investors should choose stocks such as Coca-Cola and Pepsi-Co that can do well even during a potential recession or in the event of a market crash.

"You buy the shares of companies that are doing well in a recession – although I don't think we are entering one – it is also boosted by lower raw costs," Cramer said. He especially emphasized both CocaCola and PepsiCo: "They are the security stocks. That's what is worth owning."

If you want to invest for the first time, expert investors such as Buffett and Mark Cuban suggest you start with index funds that hold every stock in an index offers low turnover rates,

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