Find what you love. Do what you love. Then the work will not work.
It sounds too good to be true. Because it is. So says Apple CEO Tim Cook.
"There is a saying that if you do what you love, you will never work a day in your life," Cook said on Saturday at Tulane University's New Orleans, La., On the Mercedes-Benz Superdome.  "At Apple, I learned that it was a total crock," Cook said.
When you find a job you're passionate about, you'll work hard, but you won't, says Cook.  "You will work harder than you ever thought possible, but the tools will feel light in your hands," Cook says.
Cook came to Apple on behalf of the iconic entrepreneur Steve Jobs.
He was inspired to be part of the greater purpose behind the products.
"I was not just about the iMac or iPod or everything that came after. It was about the values that brought these inventions to life. The idea of putting powerful tools in the hands of everyday people helps to release creativity and moves humanity forward, "Cook says.
And even though Cook can love the work he does, he probably works too.
Apple's CEO stands up before 4 am every day, he told Axios in November.
"I like to take the first hour and review user comments and such things as the kind of focus on remote people who are so important to us," Cook Axios said. "And then I go to the gym and train for an hour because it keeps my stress broken."
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Apple CEO Tim Cook addresses Tulane University graduate to Beginning 2019 at Mercedes-Benz Superdome May 18, 2019 in New Orleans, Louisiana.
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