Iceland parodies Zuckerberg Meta announcement in viral tourism video

If the goal was to get people talking about Iceland, a new tourism video is more than successful.

A video published yesterday by Inspired by Iceland, a marketing campaign for Icelandic tourism, aims at a Mark Zuckerberg video released in October announcing Facebook’s name change to Meta. In the hyper Zuckerberg the so-called “meta-verse”, a virtual world that “will be the successor to mobile internet”.

The defining quality of the metaverse, Zuckerberg said, is “the sense of presence … as if you are there with other people.”[ads1];

Welcome to “Icelandverse”

Icelandic tourism authorities seem to think they can offer something better.

In the new video, a Zuckerberg lookalike – complete with the Caesar cut, minimalist attire and hand gestures – introduces viewers to “Icelandverse”, a place with “enhanced actual reality without stupid headsets”.

“Today I want to talk about a revolutionary approach to how we connect our world – without being super weird,” the speaker tells the camera.

The video highlights Iceland’s “completely immersive” experiences, such as its real rocks, real people and “sky you can see with the eyeballs.”

Press material sent to journalists continues the parody, explaining that Icelandverse was created “after millions of years in development” and that “users can explore and navigate through the many different layers of captivating reality, just by visiting.”

Officials are also involved in the action.

“Icelandverse has been built with experts in government, industry, nature and academia, plus a few volcanoes,” said Sigridur Dogg Gudmundsdottir, head of Visit Iceland, in the video’s press release.

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