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Home / Business / Hyundai Santa Cruz Pickup officially Greenlit for US market, to be built in Alabama

Hyundai Santa Cruz Pickup officially Greenlit for US market, to be built in Alabama



In 2015, Hyundai first debuted the concept of a brand new compact pickup called the Santa Cruz. While many people may have forgotten that the automaker had their eyes on a pickup truck, Hyundai did not itself, and now it will not only sell its legendary truck on American soil, where it will also build the new model.

The South Korea automaker announced plans for a $ 410 million investment in the Montgomery, Alabama assembly plant on Wednesday, a move marking Hyundai's first dive into the compact pickup market. On the whole, there is a small part of the truck segment that other manufacturers have ignored in recent years.

From 2021, Hyundai Motor Manufacturing Alabama (HMMA) will add the Santa Cruz pickup to its growing portfolio of US-made vehicles. At the same factory, Hyundai is currently producing its Santa Fe SUV, as well as two sedans, Elantra and Sonata.

"Bringing Santa Cruz to HMMA shows that Hyundai Motor Company is convinced that our more than 3,000 team members are ready to build a quality transition for the US market," said Hyundai Motor Manufacturing Alabama president and CEO Byungjin Jin. [1

9659002] Hyundai says that in addition to its monetary investment, it also expects to add about 200 jobs directly related to Santa Cruz production, with parts suppliers and logistics companies estimated to add an additional 1,000 support positions.

Unfortunately, Hyundai has not shown us another image of what it envisages Santa Cruz to be. The brand says it is actively targeting a "new generation of buyers, especially Millennials." Perhaps the end product will be quite close to the ultra-modern concept it debuted, hopefully including the razor-sharp edges and lively accents as well. [19659002] You may also find it interesting that Hyundai didn't use words a "pickup" in its official press release – at all. It has actually avoided that concept for a while, and historically called the concept a "crossover truck" and "compact utility vehicle." We are not sure if Hyundai is trying to avoid backlash from purists on bodies that condemn the viability of the vehicle or whether it hopes to open the market to otherwise non-truck buyers.

Regardless, we are excited that a new compact pickup option will be coming to American consumers in the near future.


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