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Home / Business / Hyundai Plans To Reveal Flagship SUV, Palisade, In LA 11/09/2018

Hyundai Plans To Reveal Flagship SUV, Palisade, In LA 11/09/2018



Hyundai Motor America will reveal its new flagship premium SUV at the Los Angles auto show later this month.

The automaker revealed the name Thursday. The 8-passenger SUV will be called
Hyundai Palisade. The 2020 model will offer a reassuring level of high-tech intelligent safety features, according to Hyundai.

The new SUV name refers to a series of coastal
cliffs and might naturally be associated with many with the Pacific Palisades, an affluent and beautiful neighborhood in Southern California.
The new moniker has been in the works for some
hour, says Ian Beavis, chief strategy officer at AMCI Global.

"It's their version of the Kia Telluride," Beavis tells Marketing Daily . "Both companies wanted
aspirational American names that conveyed sophistication and the outdoors in different ways. I think they succeeded. "

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The future Palisade SUV will" convey a bold exterior that commands
opmærksomhet og har stærk indbygget sikkerhed og sikkerhed, især med forældre med voksende familier og aktive livsstil, "ifølge automaker. Palisade styling
will offer "dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV."

Global media will see the Palisade for the first time at
the Los Angeles Auto Show on Nov. 28. The Palisade will be available in the summer of 201

9.

The automaker continues an aggressive portfolio makeover spanning the past 12 months, featuring 10
all-new or enhanced models. Heading into 2019, the Hyundai fleet has been completely refreshed. The portfolio makeover includes the all-new Kona compact crossover; three new eco-friendly options with
Woman EV and NEXO Fuel Cell Vehicle joining the refreshed Sonata Hybrid / PHEV; and a new look for all Hyundai's volume leaders: Sonata, Elantra, Tucson and Santa Fe. Additional models will

The last time Hyundai offered a three-row crossover SUV was the Veracruz, which was on sale from 2007 to 2012.

Hyundai did not feel that
reviving the Veracruz was right for this new model, Michael O'Brien, Hyundai Motor America's president or product, corporate and digital planning, told CNET's Roadshow. Instead, the name
"Palisade" also hearkens back to the "strength of a fortress."

The new moniker has been in the works for some
hour, says Ian Beavis, chief strategy officer at AMCI Global.

"It's their version of the Kia Telluride," Beavis tells Marketing Daily . "Both companies wanted aspirational
American names that conveyed sophistication and the outdoors in different ways. I think they succeeded. "


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