It's all about how you look at it.
Some people thought Publix's giant chocolate chip cookie that the supermarket chain laid out in a few bakeries before Hurricane Dorian was sweet.
Others, not so much.
This week, images have emerged of the enormously colorful treatment decorated with the eye of the storm and the insane cone of uncertainty led to a fondant Florida.
Comments were, um, mixed.
Many social media users wrote that it was cute and couldn't wait to try one. Others smelt it as insensitive to hurricane victims.
On Wednesday, Local 10 posted a picture of the "storm snack" and suffered some setback.
"I need gasoline, not cakes," complained one of the $ 10.99 snacks.
Floridian Jessica Sullivan also posted a picture of the cookie, which she bought at a Publix in Jacksonville, and told CNN that she got great hatred.
"This is horrible to make light of the hurricane !!" wrote one of Sullivan's FB friends.
"I just thought it was fun," the Florida woman told the media. "I mean, yes, these storms are severe, but if you don't find some humor in a dirty situation, you'll be tired."
Publix was forced to respond to complaints on Thursday.
"Hi, thank you for your feedback on the cookies," tweeted a customer service representative. “It is never our goal to offend anyone with the products we offer, and I regret that we fail you. Individual sites created some of the hurricane cakes you have seen, and I personally want to share your feedback on this cake design. ”
It is unclear what about some South Florida stores the controversial cake.